Leonard V.

I build the custom Shopify features that turn visitors into customers: bundle builders, product configurators, and conversion-focused theme development. Stores I've built for include dermalogica, sheko, edubily, strayz, bloomify and many more. My specialty is guided buying experiences. The bundle builder on strayz.de lets customers assemble their own subscription box. On sheko I built flavour selection and a metaobject-driven ingredients system the team manages without touching code. For Dermalogica's German store: subscription widget, gift-milestone cart and custom homepage sections. What I do: Custom storefront features: bundle builders, configurators, cart mechanics Theme development: Figma to store, custom sections your team edits themselves Migrations to Shopify and theme relaunches Page speed and Core Web Vitals optimization App integrations and ongoing development How I work: every change happens on a Git feature branch and a preview theme. You click through and approve before anything touches your live store. Cross-device QA and Lighthouse checks before merge. I build native to the platform (metaobjects, native bundles, theme blocks) instead of stacking apps, so your store stays fast and your monthly app bill stays small. Based in Germany, working with DACH and international brands in English and German. Mostly supplements, beauty and food DTC, where flavours, bundles and subscriptions are the whole game.