Michael M.

Most ecommerce websites on Shopify look like unbranded templates — and most scaling Shopify funnels silently leak revenue. I fix both. 90+ completed Upwork projects. Clients include 8-figure Shopify Plus brands, DTC supplement companies, and multi-7-figure tactical brands. Results include a 79% year-over-year conversion lift and $60,000+ in tracked revenue added from a single homepage engagement. Two services. One outcome: more revenue. Launching or rebuilding your Shopify store: A store that doesn't look like a real brand loses the customer in three seconds — before they've read a word or checked a price. I build from brand research up: customer profiles, competitor analysis, and Figma design before a single line of code is written. You get a Shopify ecommerce website engineered to convert from day one — not a theme with your logo dropped in. Projects start at $5,000. Running traffic on an existing Shopify or Shopify Plus store: Flat conversion rates and rising CPAs usually trace back to one root cause: a message-journey mismatch between your ads and your landing pages. I run a full-funnel CRO system across homepage, collections, product detail pages, and checkout — with measurable wins in the first seven days. Full engagements typically run $15,000–$25,000. Recent Results Black Tie CBD (Shark Tank brand, $400k/month) — BigCommerce to headless Shopify Plus migration. Revenue grew from $400k to $600k/month in 3 months. Full data migration: orders, customers, and subscriptions. SEO maintained throughout. Kidsy ($300k/month baby gear brand) — 79% year-over-year conversion lift. $16,500 Shopify website redesign. 5-star review. Get Soul (8-figure supplement brand) — 25% homepage conversion lift. $60,000+ in tracked revenue from landing page and homepage optimization. OTTE Gear (multi-7-figure tactical brand) — full Shopify Plus site rebuild in 2 weeks, on-time and on-budget. Arc Grove (7-figure furniture brand) — $34,500 headless Shopify Plus build, 9-month engagement. What 90+ Clients Say Clear Communicator · Collaborative · Committed to Quality · Reliable · Solution Oriented "Michael is a unicorn and an absolute dream to work with. Incredible redesign, responsive backend, all deliverables in record time. Communication top notch. We have already seen a big conversion lift." — Kidsy, $16,500 project "He immediately cautioned us not to launch with the new theme. Good taste and an elevated design aesthetic — the new site feels much more on-brand. On-time, on-budget. Would HIGHLY recommend." — OTTE Gear, $5,000 project, March 2026 How I Work Brand audit — customer profiles, competitor analysis, ad messaging, and offer review before anything is designed Full-funnel mapping — homepage through checkout, identifying the highest drop-off points Figma design — multiple concepts, collaborative rounds, approved before a single line of code Shopify build — mobile-first, performance-optimized, built for Shopify and Shopify Plus at scale Test and optimize — A/B testing against the control, section by section, with logged results Who This Is For Good fit: You're on Shopify or Shopify Plus, you have a real product and offer, and you want a process — not a gig. Not a fit: You're dropshipping without traction, or you want cosmetic changes without testing. Send me a message or invite me to your project.