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Victor O.
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Victor O.

PR & Media Relations Specialist | Earned Media & Press Outreach

I help startups, brands, and growing businesses turn their stories, products, launches, and milestones into credible media opportunities through strategic PR, media relations, and targeted journalist outreach. My focus is not simply sending a press release or pitch and hoping it gets picked up. I research the right publications and journalists, understand what they cover, identify the strongest angle for the story, and create personalized pitches that give the right media contacts a genuine reason to consider it. My PR and media outreach services include: • Media research and targeted media list building • Journalist and publication research • PR strategy and story-angle development • Press release writing and refinement • Personalized media pitching and follow-ups • Earned media and editorial outreach • Startup, product, brand, and founder PR • Podcast, influencer, and industry publication outreach • Media relationship development • SEO-focused PR and content support I have worked on targeted PR outreach across different industries, including AI, Music, Law, finance, e-commerce, technology, lifestyle, and other business-focused sectors. I also bring content and SEO knowledge to PR campaigns, which helps me think beyond the initial pitch. A strong media opportunity should support the wider brand story, credibility, discoverability, and online presence. I don't promise guaranteed editorial coverage because the final decision belongs to the journalist or publication. What I do provide is thoughtful research, relevant story positioning, personalized outreach, professional communication, and consistent follow-through designed to create genuine media opportunities. Clients choose to work with me because I focus on outcomes, not just deliverables. That means thoughtful positioning, precise execution, and a clear understanding of what makes a story stand out in a crowded media landscape. If you need a PR partner who will take the time to understand your story, find the right media opportunities, and approach journalists strategically rather than relying on mass pitching, let us talk.

🇳🇬Akure, Nigeria$19/hr100% JSS4.97 (21)Since Sep 2022
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Earnings and projects

MRR
$684

Last 6 months ÷ 6

World#64,663 / 412k
🇳🇬Country#1,566 / 13.8k
Revenue, last 30 days
$1.6k

Last 6 months: $4.1k

World#28,370 / 412k
🇳🇬Country#497 / 13.8k
Total earnings
$22k

Billed in all: $23k

World#131,981 / 412k
🇳🇬Country#1,991 / 13.8k
Per project
$487

$820 in the last 6 months

World#185,262 / 412k
🇳🇬Country#4,151 / 13.8k
Projects, last 6 months
5
80% fixed20% hourly
World#41,747 / 412k
🇳🇬Country#2,705 / 13.8k
Projects in all
46

Across 50 contracts

74% fixed26% hourly
World#66,422 / 412k
🇳🇬Country#1,471 / 13.8k

Earnings, last 30 days

$23.2k+$1.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$21k$22k$23k$24kOct 9Oct 24Nov 8

Skill rankings: Top 10% in Journalism

Ranked by MRR among everyone on Upwork with the skill.

  1. #7Media Kit48 freelancers · 🇳🇬 #1Top 15%
  2. #7Media List28 freelancers · 🇳🇬 #1Top 25%
  3. #14Media Monitoring73 freelancers · 🇳🇬 #1Top 19%
  4. #14Media Analytics69 freelancers · 🇳🇬 #1Top 20%
  5. #22Press Release Submission97 freelancers · 🇳🇬 #1Top 23%
  6. #25Public Relations Consultation113 freelancers · 🇳🇬 #1Top 22%
  7. #26Press Distribution111 freelancers · 🇳🇬 #1Top 23%
  8. #33Media Pitch162 freelancers · 🇳🇬 #3Top 20%