Ashir R.

Most sellers watch ACOS like a heartbeat monitor. It tells you one ad is working. It doesn’t tell you if the business is actually making money. I look at TACOS. I’ve had accounts with high ACOS that were hugely profitable and accounts with “great ACOS” that were quietly bleeding. The number that matters is what you keep, not what you spend. I manage the full picture. Sponsored Products, Brands, Display, DSP, catalog structure, pricing, listing quality. Because a great campaign sitting on a weak listing or wrong pricing doesn’t save anything. What I actually do: -Sponsored Products, Brands and Display. Structure, bids & placements -DSP when the account is ready for it -Keyword research, search term cleanup, negatives -Catalog and pricing review because they affect ad performance more than most realize. First week is on me. I improve your results or you don’t pay a cent. Send me a message and tell me what’s going on with your account.