Laura R.

I'm a PR specialist with 15 years' experience. I started out in luxury fashion and beauty PR in London, then moved to New York, and I now work with founders, small brands and start-ups across beauty, fashion, tech, food and health and wellness. I focus on earned media, building brand awareness by getting clients featured in the places their customers actually trust: digital and print magazines, newspapers, broadcast, podcasts and radio. Recent results include: -17 editorial placements in one month for a home/lifestyle consumer brand, including a founder interview feature -16 placements for a furniture brand including Architectural Digest, Elle Decor, House Beautiful and Domino -A regular TV expert spot secured for a therapy founder on Portland's ABC affiliate -A rebrand for a plant-based chef with national features and charity collaborations -Founder positioning for a robotics company at CES — hired back for multiple projects, continuing as CES PR rep for 3 consecutive years and still a current client Alongside project work, I offer set packages: a Holiday Gift Guide Sprint (seasonal pitching to gift-guide editors), The Launch Push (a done-for-you launch announcement and media placement), standalone press release writing (distribution add-on), and The PR Toolkit (a roadmap for your own in-house PR work). How I work: I start with the story, build the target list around it, write every pitch personally for that editor or host, and follow up properly. Short, sharp campaigns at the moments that matter to a brand. If you have a launch, a product or a founder story that deserves coverage, I'd love to talk it through.