Alyssa B.
Content Strategist & Influencer Marketing Specialist
Hey there! Alyssa here, a Content Strategist & Influencer Marketing Specialist helping brands and biz build creator pipelines that actually drive results! Managing influencer campaigns for a PH skincare brand, AUS hair beauty brand, and EU clothing brand, handling everything from creator sourcing and outreach to content briefs, campaign management, and monthly reporting. What I bring to every campaign: - Outreach that gets replies. Every message is written personally and tailored to the creator. This is what drives above-average reply rates across my campaigns. - End-to-end campaign management. From finding the right creators to making sure content goes live, I run the full pipeline so you don't have to. - Real creator relationships. Not one-off transactions. I build partnerships that turn into retainers. - Data-backed decisions. I track performance and engagement data so every recommendation is grounded in results. I'm also a content creator myself (22K TikTok, 3M likes) which means I understand both sides: what makes a brand worth a creator's time, and what makes content actually perform. Let's work together! 💖
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.2k
$2.2k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 16% in Content Writing worldwide
Ranked by MRR among everyone on Upwork with the skill.
- #49Social Media Replies154 freelancersTop 32%
- #106Content Analysis440 freelancersTop 24%
- #126Content Research603 freelancersTop 21%
- #148Social Media Copy776 freelancersTop 19%
- #191Computer825 freelancersTop 23%
- #297Social Media Graphic975 freelancersTop 30%
- #322Influencer Outreach1,135 freelancersTop 28%
- #329Social Media Optimization1,573 freelancersTop 21%