Kamran A.

B2B marketing leader specializing in demand generation, HubSpot marketing automation, growth and revenue marketing, conversion rate optimization (CRO) and AI marketing. I build the marketing engine behind B2B and ecommerce growth: strategy, demand generation, CRM, marketing automation, analytics and conversion, run as one system and tied to pipeline and revenue. I'm currently Director of Growth & Demand Generation for a North American industrial equipment company, where marketing contributed to $2.29M in gross sales in 2025 and $1.63M in the first five months of 2026. WHAT I USUALLY FIX • Leads come in, but quality is poor and sales has stopped trusting them • HubSpot is live but underused: no lifecycle stages, no lead scoring, follow-up done by hand • Paid, SEO, email and events run in silos, and nobody can say which one drives revenue • Website traffic doesn't convert and acquisition costs keep rising • The founder or CEO is still running marketing and needs a senior operator to own it CASE STUDY: INDUSTRIAL & HEAVY EQUIPMENT, NORTH AMERICA (Dec 2024 – present) What I own: marketing strategy, demand generation, marketing operations, ecommerce, budget and reporting, working directly with the CEO on forecasting and revenue planning. What I built: HubSpot lead capture, CRM and automation; GA4 and Looker Studio attribution and reporting; SEO and landing-page conversion work; AI-assisted marketing workflows. Results: • $1.30M in Shopify sales in Jan–May 2026, up 82% YoY • 6,175 qualified leads in five months; inbound form submissions +106% YoY, inbound calls +137% YoY • ~33% conversion-rate improvement from funnel optimization and marketing automation • Average Google position improved from 11.2 to 6.4; 50,082 organic clicks and 221,104 website sessions CURRENT: CONSTRUCTION SAAS (June 2026 – present) Fractional B2B marketing manager for a construction project management platform: demand generation, HubSpot workflows and lead nurturing, webinars, paid media, SEO, messaging, case studies and sales enablement. HOW WE'D WORK 1. Diagnose: audit your funnel, CRM, tracking and channels, then agree a prioritized 90-day plan with KPI targets 2. Build: fix tracking and attribution, set up lifecycle stages, lead scoring and nurture, rebuild key landing pages, restructure campaigns 3. Run and scale: own the plan month to month, manage channels, vendors or your team, and report on pipeline, CAC and revenue WHERE I CAN HELP • Fractional marketing leadership: marketing manager, head of marketing or growth lead • B2B demand generation, ABM and pipeline growth • Marketing automation and HubSpot CRM: lifecycle, lead scoring, routing, nurture and sales handoff • Marketing intelligence: GA4, Google Tag Manager, Looker Studio dashboards and attribution • Conversion rate optimization and ecommerce growth, including Shopify • AI marketing automation for content operations, reporting and lead handling • Go-to-market strategy, positioning, messaging and sales enablement INDUSTRIES Industrial and heavy equipment, construction and construction-tech SaaS, agriculture, marine, commercial vehicles, professional services and ecommerce. STACK HubSpot, Salesforce, Apollo, GA4, Google Tag Manager, Looker Studio, Google Search Console, Microsoft Clarity, Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Shopify, WordPress, ChatGPT, Claude. BACKGROUND Previously Head of Digital Marketing at TAS Consulting (Ireland) and Digital Marketing Manager at Coderatory. MBA and MPhil in Marketing; PhD candidate in Marketing. Google Ads, Meta and HubSpot certified. FAQ What does a fractional marketing leader do? I own your marketing plan, budget, channels and reporting part-time, like a head of marketing, and do the hands-on work where it matters most. Do you work in HubSpot? Yes. I set up lifecycle stages, lead scoring, nurture workflows, lead routing and dashboards, and run marketing performance reviews in HubSpot (see portfolio). Which industries do you know best? Industrial and heavy equipment, construction tech SaaS, B2B services and Shopify ecommerce. How do we start? A short diagnostic of your funnel, CRM and tracking, then a 90-day plan with KPI targets. If your marketing needs an owner, send me three things: your current lead or sales volume, your target, and where you think the funnel is breaking. I'll tell you where I'd start, and if I'm not the right fit, I'll say so.