Vanica Rose E.
Real Estate Lead Manager | Lead Generation, CRM & Marketing Operations
I help U.S. real estate investors, brokerages, and commercial real estate teams generate leads, research opportunities, manage their CRM, and execute marketing operations that keep their pipeline moving. My background combines real estate lead management, commercial real estate support, market research, property research, CRM management, and digital marketing. I can work across both the prospecting and operational sides of a real estate business—from identifying potential opportunities to keeping leads organized and supporting property marketing. Here’s how I can support your team: • Commercial & residential real estate lead generation • Market, property & ownership research • Prospect list building & database management • CRM management, cleanup & pipeline organization • Lead qualification, nurturing & follow-up • Acquisitions & leasing support • CREXi, LoopNet & CoStar support • Commercial property & listing marketing • Email & SMS outreach campaigns • Social media management & content scheduling • Canva graphics & marketing materials • KPI tracking, reporting & team coordination I understand that effective real estate lead generation goes beyond building lists. It requires accurate research, identifying the right property owners and decision-makers, organized CRM data, consistent follow-up, and clear communication with the team. For lead management, I know how to uncover the information acquisitions teams need—including seller motivation, timeline, property condition, and price expectations—while maintaining detailed CRM notes and clear next steps. For commercial real estate, I can support property and market research, ownership research, prospect database development, listing promotion, CRM organization, and ongoing marketing activities. I also bring social media and digital marketing experience, allowing me to help with content creation, Canva graphics, property promotion, audience engagement, and marketing coordination. I hold a Bachelor of Science in Real Estate Management, complementing my hands-on experience supporting U.S.-based real estate professionals. I’m organized, proactive, detail-oriented, and comfortable taking ownership of ongoing responsibilities rather than waiting for the next task. If you need reliable support with lead generation, market research, CRM, or real estate marketing operations, send me a message and tell me what you're working on.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.1k
Billed in all: $3,501$3.5k
$1k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 16% in Market Trends
Ranked by MRR among everyone on Upwork with the skill.
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