Peter R.
Conversion Copywriter | Emails, Landing Pages, Advertorials
If you’re a coach, consultant, or course creator who wants to sell more of your services, programs, and digital products without burning out your email list or sounding like a pushy salesman... I can help. I’m Pete “The Copy Mechanic” Reginella... an email copywriter, email marketing strategist, and sales funnel copywriter who helps business owners turn subscribers into buyers through story-driven copy that actually converts. And unlike most “copywriters” who can’t write a word without an AI prompt, I’ve been writing for over five years... for my own online businesses, my own daily email list, and my private clients. Which means when you hire me, you’re not getting someone who just knows theory. You’re getting a copywriter, marketer, and business owner who’s been in your shoes… Someone who’s written hundreds of real campaigns, tested dozens of offers, and learned what truly makes people open, click, and buy. Better yet, I specialize in persuasive, story-driven email sequences, daily emails, sales funnels, and video sales scripts that make your audience feel something and take action. Whether it’s a nurture sequence, launch funnel, or lead magnet follow-up, I write copy that keeps your subscribers hooked without burning them out. Now, if you were to hire another email marketer... They usually make one of two mistakes: They either give away too much free value (so no one ever buys), or they go full “used-car salesman” and push their audience away. But, I do it differently. You see: My approach blends value with persuasion, so your subscribers get just enough to stay engaged... while you keep making consistent sales. A few quick wins: • Wrote for the largest real estate coaching company in the U.S. (over 2 million subscribers) • Helped a consultant close their first high-ticket client within 3 days of installing their welcome sequence • Helped a fast-growing LinkedIn startup convert 20% of their list into a paid continuity offer My secret weapon is something I call the Dopamine Slap... A storytelling framework that blends emotion, curiosity, pacing, pattern interrupts, and cliffhangers to keep your audience impatiently waiting for your next email. The result? Higher open rates, more clicks, and loyal fans who actually look forward to your offers. Here’s how we’ll work together: We’ll start with a strategy call so I can understand your offer, your audience, and what makes your brand tick. Then I’ll audit your current email marketing funnel, landing pages, and automations to find the leaks. From there, I’ll create a custom framework built around your goals (not some cookie-cutter formula from 2010)... and write + optimize your copy to convert. But here's the thing: I’m not for everyone. So, if you’re a tire-kicker, micromanager, or someone who treats copywriting like a rush job, I’m not your guy. But if you care about your customers, want to create offers that actually help people, and understand that great copy takes strategy and craft... we’ll work great together. Even though I’m often booked out with ongoing retainers, consulting projects, and creating offers for my own email list, I always make room for projects that feel like the right fit. So, if you’re serious about growing your revenue through proven email marketing and funnel strategy, hit the Invite button and let’s make it happen.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $582
Billed in all: $7,300$7.3k
$582 in the last 6 months
Across 30 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Sales Letter
Ranked by MRR among everyone on Upwork with the skill.
- #10Email Subject Line38 freelancers · 🇨🇦 #1Top 26%🇨🇦#1 of 2
- #51Welcome Email124 freelancers · 🇨🇦 #1Top 41%🇨🇦#1 of 4
- #53Lead-Nurturing Email119 freelancers · 🇨🇦 #3Top 45%🇨🇦#3 of 5
- #71Sales Letter328 freelancers · 🇨🇦 #2Top 22%🇨🇦#2 of 14
- #153Campaign Copywriting507 freelancers · 🇨🇦 #6Top 30%🇨🇦#6 of 16
- #204Email Marketing Consultation464 freelancers · 🇨🇦 #6Top 44%🇨🇦#6 of 10
- #277Direct Response Copywriting741 freelancers · 🇨🇦 #7Top 37%🇨🇦#7 of 18
- #504Sales Copywriting1,985 freelancers · 🇨🇦 #12Top 25%🇨🇦#12 of 52