Samina N.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

👋 Hello, Your customers discover businesses through Google, social media, and AI assistants. I help you connect these channels to turn attention into qualified leads, bookings, and sales. I'm a Digital Marketing Strategist and Agentic AI Engineer with 6+ years of hands-on experience. I combine Google Ads, Meta Ads, SEO, GEO, LLMO, content marketing, and AI automation to help businesses attract customers and improve marketing efficiency. I've managed $150K+ in monthly advertising spend across Google and Meta, working across ecommerce, healthcare, IT/SaaS, retail, and entertainment. My experience spans Australia, the USA, the UK, Canada, and the UAE. Whether you need one channel optimised or a complete digital marketing strategy, I bring strategic direction and hands-on execution. ━━━━━━━━━━━━━━━━━━ 🎯 WHAT I CAN HELP YOU WITH ━━━━━━━━━━━━━━━━━━ 💰 Google Ads & Meta Ads Campaign audits, strategy, setup, and optimisation for ecommerce sales and lead generation. Expertise includes Search, Shopping, Performance Max, remarketing, audience targeting, creative testing, and budget allocation. My focus: ROAS, customer acquisition costs, lead quality, and revenue. ━━━━━━━━━━━━━━━━━━ 🔍 SEO, GEO & LLMO | AI Search Optimization Technical SEO, keyword research, search intent mapping, on-page optimisation, ecommerce SEO, local SEO, and content strategy. I apply Generative Engine Optimization (GEO), Large Language Model Optimization (LLMO), and Answer Engine Optimization (AEO) to strengthen visibility across traditional search and AI discovery platforms. My approach considers how AI search retrieves information, interprets entities, and selects supporting sources. I improve crawlability, content structure, factual clarity, internal linking, relevant structured data, and brand consistency. This supports discoverability across Google Search, AI Overviews, ChatGPT Search, and Gemini, with monitoring of mentions, citations, and referral traffic where measurable. ━━━━━━━━━━━━━━━━━━ 🤖 Agentic AI Engineering & Prompt Engineering Hands-on experience using and customising ChatGPT, Claude, and Gemini for research, content, analysis, and business operations. I build tailored AI assistants and workflows using structured prompts, custom instructions, business knowledge, examples, and evaluation criteria. Each workflow is configured around your brand voice, processes, and objectives, then tested and refined. My practical understanding covers LLM behaviour, context limitations, grounding, hallucinations, and human review. I connect multi-step tasks, tools, and review checkpoints to create useful agentic workflows. ━━━━━━━━━━━━━━━━━━ ⚙️ AI & Marketing Automation I've built lead-management automation connecting Google Sheets with ClickUp, a content automation tool, and a website auditing tool. I help reduce repetitive work, accelerate research, support reporting, and improve lead follow-up through practical AI and automation. ━━━━━━━━━━━━━━━━━━ 📱 Social Media & Content Marketing Social media strategy, content planning, ad copy, website copywriting, and creative briefs aligned with your audience and brand. I coordinate content, design, SEO, and paid media to keep messaging consistent from discovery to conversion. ━━━━━━━━━━━━━━━━━━ 📧 Email Marketing & Retention Welcome sequences, lead nurturing, abandoned-cart recovery, customer reactivation, and promotional campaigns using Brevo and Omnisend. ━━━━━━━━━━━━━━━━━━ 📊 Analytics, Tracking & Conversion Optimisation Google Analytics 4, Google Tag Manager, conversion tracking, performance reporting, and website journey analysis. I identify conversion barriers and recommend improvements to landing pages, messaging, and user experience. ━━━━━━━━━━━━━━━━━━ 🛠️ TOOLS I WORK WITH ━━━━━━━━━━━━━━━━━━ ▪️ Advertising: Google Ads, Meta Ads Manager ▪️ AI: ChatGPT, Claude, Gemini ▪️ SEO: Semrush, Ahrefs, Screaming Frog, SpyFu ▪️ Analytics: GA4, Google Tag Manager, Matomo ▪️ Email: Brevo, Omnisend ▪️ Ecommerce: Shopify ▪️ Workflows: Google Sheets, ClickUp, Monday ▪️ Collaboration: Slack, Microsoft Teams ━━━━━━━━━━━━━━━━━━ 🤝 WHY WORK WITH ME? ━━━━━━━━━━━━━━━━━━ I combine marketing leadership with hands-on implementation. I can support your existing team or coordinate SEO, paid media, content, social, and design around shared business goals. Expect clear priorities, structured testing, straightforward communication, and reporting that explains performance and the next steps. My professional training includes SEO through the University of California, Google Ads, Google Analytics, Fundamentals of Digital Marketing, Prompt Engineering, and Agentic AI Development. ━━━━━━━━━━━━━━━━━━ 📩 Tell me what you sell, who you want to reach, and where your marketing is falling short. Let's build a practical plan to move your business forward.