Haley N.
Financial Services Copywriter | SEO Content, Email & Marketing
Hi there, I'm Haley! I'm a financial copywriter with 6+ years of experience making complicated topics feel simple, approachable and genuinely interesting. From SEO articles and website copy to email campaigns and digital ads, I help financial services brands connect with their audiences through clear, engaging content that sounds like them. My background spans mortgage lending, personal finance, real estate and nonprofit fundraising, giving me plenty of experience adapting to different audiences, brand voices and marketing goals. Here's what I can help you with: - Website & landing page copy: Clear, engaging messaging that makes a strong first impression. - Email marketing: Campaigns that give your audience a reason to open, read and click. - Blog articles & SEO content: Well-researched writing that makes complex subjects easy to understand. - Digital advertising: Attention-grabbing headlines, paid social ads and persuasive calls to action. - Marketing campaigns: Creative messaging that stays consistent across channels. I believe the best copy sounds like a real person wrote it. It should feel natural, reflect your brand's personality and give your audience a reason to care. Whether you're starting something new, refreshing existing content or looking for a reliable writer to join your team, I'd love to hear what you're working on!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $44k
Billed in all: $142,224$142k
$11k in the last 6 months
Across 6 contracts
Across 11 contracts
Earnings, last 30 days
Skill rankings: Top 0.13% in Microsoft Word
Top 1% in 13 of 15 skills, ranked by MRR among everyone on Upwork with the skill.
- UX Copy164 freelancers · 🇺🇸 #1Top 1%🇺🇸#1 of 48
- #7Finance1,002 freelancers · 🇺🇸 #5Top 0.70%🇺🇸#5 of 205
- #8Real Estate4,691 freelancers · 🇺🇸 #3Top 0.17%🇺🇸#3 of 521
- #14Website Copywriting2,920 freelancers · 🇺🇸 #10Top 0.48%🇺🇸#10 of 934
- #16Microsoft Word12,572 freelancers · 🇺🇸 #9Top 0.13%🇺🇸#9 of 2,295
- #18Copy Editing5,372 freelancers · 🇺🇸 #17Top 0.34%🇺🇸#17 of 2,597
- #21Ad Copy1,861 freelancers · 🇺🇸 #15Top 1%🇺🇸#15 of 611
- #24Blog Writing13,251 freelancers · 🇺🇸 #15Top 0.18%🇺🇸#15 of 3,949