Pedro N.

Senior communications, corporate reputation and digital marketing executive with more than 15 years of experience helping global companies grow, protect their reputation and transform their communications across Mexico and Latin America. I have led local and regional strategies integrating PR, digital marketing, social media, data, technology, influence and applied AI to strengthen brands, manage reputational risk, generate operational efficiency and drive measurable business impact. I have led multidisciplinary teams of more than 40 people, developed regional hubs that delivered cost efficiencies of up to 30%, and driven sustained growth in digital, communications and reputation capabilities of 8% to 12% annually for more than seven consecutive years. Cross-industry experience with global brands including P&G, HP, McDonald's, Amgen, Sony, AstraZeneca, Qualcomm, The Home Depot, UPS and Chubb. Recognized as a Digital Marketing Leader by Merca 2.0 in 2022 and 2023.