Lewis L.

Want to increase your ROAS and generate more revenue from Meta Ads? I've spent 16 years in ecommerce and 8+ years managing Meta ad accounts for brands ranging from growing ecommerce businesses to some of the world's biggest names. I've managed $50M+ in ad spend and helped ecommerce brands improve ROAS, reduce acquisition costs and scale revenue through better campaign strategy, creative testing and ongoing optimisation. My approach is simple: understand what's working, cut what's not, and put more budget behind the opportunities that can drive profitable growth. 🚀 How I can help your ecommerce business Increase ROAS: I analyse your account, identify where budget is being wasted and restructure campaigns to improve efficiency and give Meta a better foundation to scale. Grow revenue: Once we find what's working, I focus on scaling those opportunities without blindly increasing spend and destroying performance. Improve campaign performance: I continuously monitor your campaigns, audiences, creative and performance data to identify opportunities and make informed optimisation decisions. Build a stronger creative strategy: Creative is one of the biggest drivers of Meta performance. I'll identify the messaging, angles, formats and concepts worth testing so you're not just producing more ads for the sake of it. Take Meta Ads off your plate: You shouldn't need to spend your evenings inside Ads Manager wondering what to change. I manage the account, monitor performance and make the decisions needed to keep things moving. 💡 Why work with me? I've worked across a wide range of ecommerce businesses and have managed Meta advertising for brands including AllSaints, The North Face, On Running, Pasta Evangelists, Bella & Duke, Yumi and Izabel. I've also generated results such as: +32% increase in ROAS for a US men's footwear brand -24% reduction in cost per purchase in under 30 days $93k → $300k+ monthly revenue for a US women's fashion brand at 3.5 ROAS 81% reduction in cost per purchase for a US t-shirt brand +20% purchases while reducing CAC by 14% for a jewellery brand I don't believe in making an account complicated for the sake of it. I focus on simple structures, clear testing strategies and making decisions based on the data. 👇 Who I work best with I'm a particularly good fit if you're an ecommerce founder who: - Is already generating sales through Meta Ads - Wants to improve ROAS and increase revenue - Knows Meta Ads are important but doesn't want to manage them yourself - Has tried running ads yourself or working with another freelancer/agency without getting the results you expected - Wants an experienced Meta Ads specialist who can take ownership of performance You don't need to become an expert in Meta Ads. That's my job. 💬 What clients say ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he's helped accelerate my return on ad spend and guided me toward levels of performance I hadn't seen before. Lewis introduced me to new strategies and optimizations I'd never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns." ⭐⭐⭐⭐⭐ "In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains." 🔑 Skills Meta Ads | Facebook Ads | Instagram Ads | Ecommerce Growth | ROAS Optimisation | Revenue Growth | Shopify | Performance Marketing | Creative Strategy | Meta Pixel | Conversion API |