Pamela H.

Senior Technical SEO + Web Development I help growth-minded brands fix what’s slowing them down, then build the systems that keep them fast, visible, and scalable. With 20+ years across web development and digital strategy (and a deep specialty in Technical SEO), I turn messy, slow, and deindexed sites into clean, crawlable, high-performing revenue assets. What I do best (SEO-first) Technical SEO at scale: Full audits, crawl budget control, log reads, canonical/duplicate cleanup, indexation recovery, and airtight information architecture. Core Web Vitals & speed: Ship pages that feel instant—optimized LCP/INP/CLS, critical CSS, image priority hints, script splitting, caching layers, and database tuning. Structured data & locations: Clean, URL by URL specific schema (LocalBusiness, Service, BreadcrumbList, FAQ, Review), validated for Rich Results; precise multi-location NAP signals. Indexing & redirects: Recover deindexed pages, remove chains/loops, consolidate legacy redirects without losing link equity. AI/Answer Engine Optimization: Answer-first content, FAQ enrichment, entity-rich headings, and llms.txt so AI surfaces can correctly use your best signals. Internal linking that ranks: 3-tier strategy (Hubs → Pillars → Services) plus keyword-rich anchors for topical clarity. Web development that powers SEO WordPress at scale: Theme refactors, Rank Math tuning, plugin audits, staging→production workflows, and performance-first builds. Full-stack capability: MIT-certified MERN background for custom endpoints, feed parsers, schema generators, migrations, and automation that safely scales content ops. Front-end craftsmanship: Accessible, responsive UI systems (HTML5/CSS/CSS Grid) that prevent layout shift and keep users (and Google) happy. Problems I love to solve “We’re bleeding traffic after a redesign.” “We have thousands of redirects and Google is confused.” “Pages are deindexed or stuck as ‘Crawled—currently not indexed.’” “Core Web Vitals are failing on mobile.” “Our multi-location SEO is a mess—duplicates, mixed NAP, weak internal links.” “We need AI-ready content and schema at scale.” How we’ll work Discover & prioritize: Rapid audit to surface the biggest wins first. Fix & harden: Redirects, robots, schema, speed, internal links, measured and validated. Scale & document: Repeatable playbooks, clean sitemaps, tracking in GSC/analytics, and clear before/after reporting. Tooling I rely on GSC, Semrush, Screaming Frog, Sitebulb, Lighthouse/PageSpeed Insights, WebPageTest, Git-based staging, and governed AI prompts (Gemini/GPT-4/Claude/Grok) with validator gates. If you want a hands-on partner who can diagnose precisely, fix fast, and scale safely—while communicating clearly the whole way—I’m your person. Let’s talk about your goals and map the quickest path to measurable wins.