Collin N.

I'm a fractional CFO for subscription ecommerce brands and have experience working with high growth brands ranging from the startup stage to $150M+ in annual revenue. I have direct experience with Shopify, Amazon, Tiktok, Walmart and other sales platforms including various processors, wholesale, and retail.

 When it comes to scaling Ecom brands, founders have a lot to manage - inventory payments, scaling ad spend, revenue timing, and more. All of this can quickly create cash flow issues. My job as a fractional CFO is to give founders the confidence that they need to scale quickly, profitably, and spot cash flow issues before they occur.
 I have a Wall Street background and have worked with companies that were VC-backed startups to established enterprises and private equity. My work blends financial modeling, cash flow strategy, and reporting that is actionable. All designed to help you take home more net profit.

 What I do * Initial financial review - Find the low-hanging fruit fast: pricing leaks, discount and return drag, fulfillment and merchant fees, unprofitable SKUs and channels. Immediate profit and cash. * Contribution margin by SKU and channel - True unit economics after COGS, landed cost, freight, 3PL/FBA fees, merchant fees, returns, and allocated ad spend. * Inventory and cash cycle - Purchase order planning, reorder points, cash conversion cycle, and stock-out vs. overstock tradeoffs. Inventory is the biggest cash decision you make; it should be a modeled one. * Marketing efficiency and customer economics - CAC, LTV, payback period, contribution-margin ROAS, and cohort retention. Clear answers on how hard you can push spend and still be profitable. * Accurate forecasting - Investor-ready driver based 3-statement models. * Plan the year - Budgets, hiring plan, KPI targets, and monthly variance reviews to help you catch problems right away. * Proactive financial leadership - A strategic partner who drives decisions, runs the financial arm of the business, enforces discipline, and delivers board- and investor-level reporting. * Prepare for exit or funding - Clean financials, a quality-of-earnings view, and a valuation story that survives diligence. 

Client wins * Helped various clients raise ~$35M+ across seed and Series A rounds. * Led complex accounting cleanups for large ecom brands producing sound data for analysis and compliance. * Advised on ad spend scaling, and inventory purchase planning allowing a brand to scale from $0 to $5m+ monthly over a 6 month period * Took a client from negative net margins to ~30% in 12 months through pricing adjustments, and cash control. * Rebuilt customer lifetime value economics for a SaaS client, enabling a Series A raise and accelerated growth. 

What you can expect * Plain-English finance. * Fast iteration. * Proactive communication. * A partner who works with you side by side. Send me a message to connect!