Yusi G.

Most brands look fine and say nothing. I help businesses figure out why customers should choose them, then turn that into a logo, a visual identity and a message people understand at first glance. Clients usually come to me at one of three moments. 🚀 WHEN YOU'RE LAUNCHING You have a product, a name, maybe a pitch deck. What you don't have yet is a brand that looks and sounds established from day one. We start with strategy: who it's for, what it promises, how it speaks. Then I build the identity on that, so every design choice has a reason behind it. Mbemba and YIDIY both started there. 📈 WHEN YOU'VE OUTGROWN YOUR LOOK The business grew and the brand didn't. Every new designer adds their own version, and nothing quite matches anymore. A rebrand fixes the look, and the brand book I deliver keeps it fixed. Tillslag, a football training company, came to me for exactly this. 💎 WHEN YOU'RE MOVING UPMARKET Your product deserves a higher price, but your brand doesn't say so yet. I've repositioned established brands like Mani, Givtrade, Tessinor and Cimanorma, where the new identity had to feel premium without shouting. 🗣️ HOW YOUR BRAND SOUNDS People judge a brand by what it says as much as by how it looks. I write the brand story, the messaging and the tone of voice, with real examples your team can follow. For Sanctuary Career Co., that became the tagline "By Design. Not Default." For Mbemba, a tone of voice built on quiet authority and plain truth. 🌍 ROOTED IN CULTURE A lot of my favorite work starts with a place and its heritage: Persian gardens for Mani, West African architecture for Mbemba, Slavic patterns for Vifuse. I like making that heritage feel modern, not decorative. I also work in English, French and Arabic. 🎁 WHAT YOU GET Brand strategy and positioning, brand story and messaging, tone of voice, naming and taglines, logo design and visual identity, a brand book and style guide, packaging and label design with print-ready files, and the touchpoints you need: website, social media templates, stationery and pitch decks. 💬 WHAT CLIENTS SAY "This wasn't just a logo project, it was a true brand strategy process. Every decision had a purpose." (Founder, Sanctuary Career Co.) "He brought to life the vision I've had for 2 years but couldn't articulate." "His skills in brand design are elite, he knows how to visually tell a story about your business." 🗂️ SELECTED WORK 📌 Tessinor: repositioning, packaging and landing page for a Swiss brand in the affordable luxury market 📌 Mani: rebrand, packaging and landing page for an established snack brand, inspired by Persian gardens 📌 Givtrade: rebrand and repositioning for a trading brand, with the slogan "The market moves fast, we move first." 📌 Cimanorma: luxury packaging and creative direction for a Swiss chocolate brand 📌 Mbemba: launch identity, tone of voice and brand guidelines for a real estate developer in West Africa 📌 Sanctuary Career Co.: strategy, messaging and identity for a career coaching practice ⚙️ HOW IT WORKS ✅ A discovery call and a strategy workshop ✅ 3 to 4 creative directions, so we agree on the look before anything is final ✅ Logo, visual identity, messaging and brand book ✅ Packaging and the other touchpoints you need A full brand identity usually takes 3 to 5 weeks. I work in Adobe Illustrator, Photoshop, InDesign and Figma. 👋 NEXT STEP Tell me what you're launching or changing, who it's for and when you need it. I'll tell you honestly which package fits.