Ammaar R.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help DTC brands and agencies stop guessing with their ads. Creative strategy plus the finished creative, built to be tested, not just made to look nice. Give me a product and an audience and I'll tell you what the ads should say, then make them. That's the whole offer. Send me an invite or a message and I'll come back with a free breakdown of three angles I'd test for your brand, plus a sample edit if you want to see the standard first. WHAT I DO (all delivered for real clients): • Creative strategy: product, customer and competitor research, then ad angles built from it. Hook variations written to be read aloud, full scripts for UGC and VO/B-roll formats • Creative briefs: execution briefs detailed enough that an editor builds from them without coming back with questions. Shot lists, b-roll direction, on-screen text, pacing, CTA • UGC and founder-led ads: talking head UGC, founder footage and B-roll cut into Meta and TikTok ads with multiple hook, length and CTA variations • Testimonial ads: customer testimonials cut into several different ads rather than one long clip, so you have real creative to test • Short-form social: Instagram Reels, TikTok and YouTube Shorts, cut from long-form video, podcasts and webinars • Long-form editing: YouTube talking head, interviews, webinars and podcast episodes, plus the clips that come out of them • Iteration: what won, what died, and what the next round tests. Winners recut into fresh variations rather than starting from scratch • Meta compliance for supplement and wellness brands, so you stop losing days to rejected ads WHY CLIENTS PICK ME: • Top Rated Plus | $90,000+ earned on Upwork | 100% Job Success Score • 280+ jobs completed, most of them ongoing rather than one-off • Clients across supplements, skincare, fitness, e-commerce, solar, construction, automotive, real estate, B2B software and podcasting • Grew a YouTube channel from 10K to 75K subscribers in six months, taking views from 5K to 100K+ through short-form clips and data-driven edits • Edited short-form for The Ecom King and LinkedIn content for Codesmith • Marketing Degree At Top UK University • I work with a small team of editors, so volume scales without the quality dropping • Fast turnaround: 6 hours on a single short, 2 days on long-form YouTube HOW I WORK: Monthly retainers rather than one-off projects. Most brands need volume and iteration, not a single hero video. 20+ creatives a month across several tested angles will always beat three polished ads. Happy to start with a paid test batch before any ongoing commitment. TOOLS & STACK: Adobe Premiere Pro | After Effects | DaVinci Resolve | Photoshop | CapCut | Descript | Meta Ads Library | Notion | Slack | Google Drive Creative Strategy | Creative Briefs | Ad Creative | Ad Concepts | UGC Ads | Meta Ads | Facebook Ads | TikTok Ads | Scriptwriting | Short-Form Video | Instagram Reels | YouTube Shorts | Video Editing | DTC Ad Creative If you want someone who thinks about why the ad works and can also build it, send me an invite and let's talk.