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Max S.
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Max S.

Meta Ads & Google Ads | Fractional CMO | Growth Strategy & Funnels

👋 You need a marketing expert who can deliver results? I got you. Looking for new customers, higher-converting funnels, and serious revenue growth? Click the ✅ Invite button and let’s talk about how I can help scale your business with precision and impact. 🏆 Quick background on my expertise: With 11+ years of experience and $10M+ in ad spend managed, I’ve helped clients generate over $100M in revenue through performance-driven marketing campaigns. Among the majority of my clients, the average ROAS ranges between 8–12, reflecting consistent profitability and strong campaign efficiency. Explore over 25 real case studies in my profile ↘ 📰 My work has been featured in Forbes, Entrepreneur, and Yahoo Finance, and I’ve partnered with brands like Lyft, Myomo, Elkay, That 1 Painter, Digney York, and Resibrands (100+ franchise locations)—as well as dozens of eCommerce, real estate, education, and home service businesses. 💼 𝗪𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗺𝗲 𝗮𝗽𝗮𝗿𝘁? I don’t just run ads—I’ve built and sold my own service business here in Chicago from $0 to $5M, so I approach marketing with a founder’s mindset: focused on ROI, not vanity metrics. On top of paid ads, I help clients with offer creation, creative design, AI-generated videos, funnel strategy, automations, and back-end systems—essentially acting as your fractional CMO to drive measurable results. I also maintain direct connections with the Facebook and Google teams in San Francisco, giving me insider access to the latest platform updates. This allows me to be among the first to access and implement new features and strategies for my clients, ensuring they stay ahead of the competition. 🚀 My Expertise Covers: SOCIAL MEDIA PAID ADS: ✔️ Facebook Ads & Instagram Ads – Performance-focused campaign builds, creatives design & ongoing optimization ✔️ LinkedIn Ads – B2B lead generation and account-based targeting PPC SERVICES: ✔️ Google Ads (Search, Display, YouTube, Shopping) ✔️ Microsoft/Bing Ads ✔️ Full PPC Audits, Campaign Builds, & ROAS Scaling ✔️ Keyword Research, A/B Testing, GA4 & GTM setup GROWTH & AUTOMATION: ✔️ Funnel Strategy & CRO ✔️ CRM + Email & SMS Sequences ✔️ AI Bot Setup for lead qualification & chat automation ✔️ Offer positioning and backend automation ✔️ Full website builds & landing page optimization (via in-house team) FAQs Q1: How much money should I allocate for social media marketing? Max: Depends on your avg. CPL (Cost Per Lead) or CPC (Cost Per Purchase) and ambitions. In other words, if your CPL is $25 and you want to generate 5 leads per day, then your daily budget should be not less then $125. Q2: How to calculate the CPL? Max: If you've never tried to calcualte this metrics, let's have a short call to identify this together. 📞 Q3: How much time is needed to see the first results on paid campaigns? Max: My favorite question. It depends on a number of factors, such as an industry you operate in and the budget you're going to spend. But usually the first results are already visible 3-4 days after the launch of the campaign The fastest way for us to understand this is to have a short strategy call 📞 Q4: Do you handle creative design and content creation for ads? Max: Yes, absolutely. I have a full-time designer and video editor on my team, so we handle all aspects of creative production—from ad graphics and social media visuals to video editing and motion creatives. All assets are customized to match your brand and campaign goals.

🇺🇸Bartlett, United States$79/hr100% JSS5.00 (11)Since Oct 2022
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Earnings and projects

MRR
$3.7k

Last 6 months ÷ 6

World#9,269 / 412k
🇺🇸Country#2,714 / 62.1k
Revenue, last 30 days
$100

Last 6 months: $22k

World#91,754 / 412k
🇺🇸Country#11,386 / 62.1k
Total earnings
$56k

Billed in all: $56k

World#69,682 / 412k
🇺🇸Country#12,795 / 62.1k
Per project
$1.5k

$2.4k in the last 6 months

World#94,873 / 412k
🇺🇸Country#16,089 / 62.1k
Projects, last 6 months
9

Across 11 contracts

91% fixed9% hourly
World#21,105 / 412k
🇺🇸Country#3,166 / 62.1k
Projects in all
37

Across 43 contracts

77% fixed23% hourly
World#81,187 / 412k
🇺🇸Country#12,218 / 62.1k

Earnings, last 30 days

$56.4k+$100 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$56,300$56,350$56,400$56,450Oct 8Oct 23Nov 7

Skill rankings: Top 2% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Digital Ad Campaign405 freelancers · 🇺🇸 #4Top 2%
  2. #35Social Media Ad Campaign1,959 freelancers · 🇺🇸 #12Top 2%
  3. #43Facebook Marketing1,913 freelancers · 🇺🇸 #9Top 2%
  4. #47Instagram Ad Campaign1,727 freelancers · 🇺🇸 #14Top 3%
  5. #70Instagram Marketing3,741 freelancers · 🇺🇸 #16Top 2%
  6. #106Facebook5,550 freelancers · 🇺🇸 #40Top 2%
  7. #116Google Ads Account Management1,516 freelancers · 🇺🇸 #21Top 8%
  8. #168Social Media Advertising7,006 freelancers · 🇺🇸 #53Top 2%