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Denis S.
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Denis S.

Google Ads: lower CPA & higher ROAS | ex-Google employee | 14+ yrs

I help online stores and businesses get better results from Google Ads. My goal is simple: lower your CPA and get more sales and higher ROAS from the same budget. I worked at Google as a Google Ads Technical Specialist, and I have more than 14 years of experience in PPC. In this time I learned one important thing: Google Ads works well only when the tracking behind it is correct. So I always fix the data and tracking first, and then start to scale. A recent example from my work: I helped an online store improve ROAS from 3.53x to 7.80x. At the same time we increased the budget 9 times, and the account reached $116K in tracked revenue. Here is what I can help you with: Google Ads - Search, Shopping and Performance Max campaigns - Clear account structure that is easy to control and scale - Negative keywords and search terms control - Testing and performance analysis Tracking and data - Conversion tracking setup with GA4 and Google Tag Manager - Server-side tracking and postback integration - Fixing wrong or double-counted conversions E-commerce and product feeds - Google Merchant Center setup and diagnostics - Product feed optimization - Fixing disapproved products and feed errors Work for big accounts - Custom Google Ads scripts - Search terms and N-gram analysis - Budget control and finding anomalies I work best with e-commerce and lead generation businesses that already spend money on Google Ads, but are not happy with the results, or want to grow without losing control of the cost. If this sounds like your case, just send me a message and tell me a little about your account and what is not working. I will look at it and tell you honestly if I can help.

🇬🇪Tbilisi, Georgia$60/hr100% JSS5.00 (3)Since Oct 2022

Earnings and projects

MRR (estimate)
≈$1.5k

An estimate from an earlier read

World#32,490 / 412k
🇬🇪Country#136 / 1,627
Revenue, last 30 days
$1.2k

Last 6 months: $8.9k

World#37,055 / 412k
🇬🇪Country#147 / 1,627
Total earnings
$32k

Billed in all: $34k

World#105,912 / 412k
🇬🇪Country#502 / 1,627
Per project
$2.7k

$2.2k in the last 6 months

World#61,470 / 412k
🇬🇪Country#305 / 1,627
Projects, last 6 months
4
25% fixed75% hourly
World#51,813 / 412k
🇬🇪Country#189 / 1,627
Projects in all
12

Across 17 contracts

29% fixed71% hourly
World#183,649 / 412k
🇬🇪Country#832 / 1,627

Earnings, last 30 days

$33.7k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$32k$33k$34kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skill rankings: Top 8% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #15Google Keyword Planner169 freelancers · 🇬🇪 #1Top 9%
  2. #97CPA703 freelancers · 🇬🇪 #1Top 14%
  3. #127Google Merchant Center763 freelancers · 🇬🇪 #1Top 17%
  4. #234Google Shopping1,118 freelancers · 🇬🇪 #1Top 21%
  5. #263Ecommerce Marketing1,960 freelancers · 🇬🇪 #1Top 13%
  6. #312Google Analytics 42,201 freelancers · 🇬🇪 #1Top 14%
  7. #457Google Tag Manager3,074 freelancers · 🇬🇪 #1Top 15%
  8. #512Search Engine Marketing3,899 freelancers · 🇬🇪 #1Top 13%