Denis S.
Google Ads: lower CPA & higher ROAS | ex-Google employee | 14+ yrs
I help online stores and businesses get better results from Google Ads. My goal is simple: lower your CPA and get more sales and higher ROAS from the same budget. I worked at Google as a Google Ads Technical Specialist, and I have more than 14 years of experience in PPC. In this time I learned one important thing: Google Ads works well only when the tracking behind it is correct. So I always fix the data and tracking first, and then start to scale. A recent example from my work: I helped an online store improve ROAS from 3.53x to 7.80x. At the same time we increased the budget 9 times, and the account reached $116K in tracked revenue. Here is what I can help you with: Google Ads - Search, Shopping and Performance Max campaigns - Clear account structure that is easy to control and scale - Negative keywords and search terms control - Testing and performance analysis Tracking and data - Conversion tracking setup with GA4 and Google Tag Manager - Server-side tracking and postback integration - Fixing wrong or double-counted conversions E-commerce and product feeds - Google Merchant Center setup and diagnostics - Product feed optimization - Fixing disapproved products and feed errors Work for big accounts - Custom Google Ads scripts - Search terms and N-gram analysis - Budget control and finding anomalies I work best with e-commerce and lead generation businesses that already spend money on Google Ads, but are not happy with the results, or want to grow without losing control of the cost. If this sounds like your case, just send me a message and tell me a little about your account and what is not working. I will look at it and tell you honestly if I can help.
Earnings and projects
An estimate from an earlier read
Last 6 months: $8.9k
Billed in all: $33,730$34k
$2.2k in the last 6 months
Across 17 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 8% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
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