Skip to content
BackNov 7
Nicole H.

Nicole H.

Music Marketing Strategist & Brand Consultant | Ex-Sony Music + WME

Hey there, I’m a music marketing consultant and brand strategist with over 10 years of experience in the entertainment industry, including roles at WME and Sony Music/RCA Records. I help independent artists release music with strategy, not guesswork. Whether you’re putting out your first single or trying to level up your rollout, I’ll help you build a plan that actually connects with fans. What I Offer: 🎯 Music Marketing Audits – to evaluate what’s working, what’s not, and where to grow 📅 Music Release Strategy – full rollout calendars, asset planning, and pre/post-release tactics 📢 Playlist Pitching – organic approach to playlist strategy and pitching prep 📈 Social Media Growth Campaigns – tailored strategies to grow fanbase and engagement 🎨 Artist Development – branding, storytelling, and positioning for long-term impact I’ve worked with both developing and established artists, across genres, and my approach blends industry insight with hands-on execution. My background in talent buying, partnerships, and artist relations means I see the full picture, from audience building to long-term career moves. Bonus: I also offer limited services for creatives looking to revamp their resumes, cover letters, or LinkedIn profiles and can be especially helpful for those trying to break into the music or entertainment business.

🇺🇸New York, United States$150/hr90% JSS4.82 (17)Since Oct 2022

Earnings and projects

MRR
$74

Last 6 months ÷ 6

World#142,388 / 412k
🇺🇸Country#19,199 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $445

Total earnings
$8.8k

Billed in all: $9.2k

World#207,106 / 412k
🇺🇸Country#32,996 / 62.1k
Per project
$205

$223 in the last 6 months

World#262,747 / 412k
🇺🇸Country#41,549 / 62.1k
Projects, last 6 months
2

Across 5 contracts

20% fixed80% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
43

Across 70 contracts

26% fixed74% hourly
World#70,811 / 412k
🇺🇸Country#10,751 / 62.1k

Earnings, last 30 days

$9.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$9.1k$9.2k$9.3k$9.4kOct 8Oct 23Nov 7

Skill rankings: Top 24% in Entertainment

Ranked by MRR among everyone on Upwork with the skill.

  1. #9Music Promotion Consultation19 freelancers · 🇺🇸 #2Top 47%
  2. #12Arts & Entertainment39 freelancers · 🇺🇸 #9Top 31%
  3. #26Music Playlist48 freelancers · 🇺🇸 #4Top 54%
  4. #30Entertainment126 freelancers · 🇺🇸 #9Top 24%
  5. #32Music Marketing75 freelancers · 🇺🇸 #9Top 43%
  6. #124Resume Development416 freelancers · 🇺🇸 #40Top 30%
  7. #289LinkedIn Development800 freelancers · 🇺🇸 #28Top 36%
  8. #475Resume Writing1,613 freelancers · 🇺🇸 #144Top 29%