Rabab F.

Are you investing in marketing but struggling to turn campaigns into qualified leads, a predictable sales pipeline, and sustainable growth? I help businesses turn marketing activity into a structured growth strategy built around the right audience, the right positioning, the right channels, and measurable business outcomes. I'm a Growth Marketing Strategist with 15+ years of marketing experience, combining strategic planning, performance marketing, B2B business development, and hands-on campaign execution. I work with startups, SaaS and AI companies, and B2B businesses looking to build their go-to-market strategy, improve customer acquisition, or expand into the international markets. My approach goes beyond launching campaigns. I focus on understanding the business, identifying growth opportunities, building the acquisition strategy, and determining how marketing performance should be measured. HOW I CAN HELP YOUR BUSINESS GROW 1. Growth Strategy & Go-to-Market (GTM) - Develop growth strategies aligned with business objectives and revenue targets. - Research markets, competitors, customer needs, and growth opportunities. - Define Ideal Customer Profiles (ICP), buyer personas, and audience segments. - Develop positioning, value propositions, messaging, and channel strategies. - Build GTM plans for SaaS, AI products, startups, and B2B businesses. 2. B2B Demand Generation & Lead Generation - Develop strategies to attract relevant prospects and generate qualified leads. - Plan LinkedIn marketing, outbound campaigns, content-led demand generation, and account-based marketing (ABM). - Align marketing messaging with buyer pain points and sales objectives. - Map the customer journey from initial awareness to inquiry, qualification, and booked meetings. - Improve marketing and sales alignment through clearer lead qualification and handoff processes. 3. Growth Campaigns & Performance Marketing - Develop campaign architecture, channel plans, audience targeting, and creative briefs. - Plan and optimize Google Ads, Tik Tok Ads and Meta Ads campaigns. - Align campaign messaging and landing pages with audience intent and conversion objectives. - Analyze campaign performance to identify opportunities to improve acquisition efficiency and lead quality. - Provide data-driven recommendations for creative testing, budget allocation, and conversion optimization. 4. Funnel Analysis & Conversion Optimization - Audit existing marketing activities, acquisition funnels, and conversion journeys. - Identify gaps in lead capture, conversion tracking, attribution, and CRM processes. - Define relevant funnel KPIs, including CTR, conversion rate, CPL, lead quality, and qualified meetings. - Recommend improvements to landing pages, lead forms, follow-up workflows, and sales handoffs. - Develop reporting frameworks that help businesses understand what is working, where leads are being lost, and what to optimize next. 5. Content Strategy & Marketing Messaging - Develop content strategies aligned with business goals and customer needs. - Create content briefs for campaigns, landing pages, social media, and thought leadership. - Build messaging frameworks for different audience segments and funnel stages. - Develop Arabic-first marketing strategies for GCC audiences when localization is important. - Align content with positioning, demand generation, and conversion objectives. MY APPROACH I start by understanding your business model, target customers, existing marketing performance, and growth objectives. From there, I identify the main opportunities, prioritize initiatives, define relevant KPIs, and develop an actionable strategy. Depending on your needs, I can support strategy development, campaign planning, performance analysis, execution, or ongoing growth optimization. I believe effective growth marketing requires more than traffic and engagement. It requires a clear understanding of the customer, a strong value proposition, a measurable funnel, and alignment between marketing and sales. If you need a strategic marketing partner who can connect business objectives with actionable growth plans, let's discuss your goals and identify the best way forward. CORE COMPETENCIES • Growth Strategy & Revenue Growth • Go-to-Market (GTM) Strategy • ICP & Buyer Persona Research • Demand Generation & Lead Acquisition • Campaign Architecture & Channel Strategy • Messaging, Positioning & Content Briefs • Funnel Optimization & CRO • Funnel KPIs & Performance Analysis • Marketing Attribution & Conversion Tracking • B2B Marketing & ABM • Marketing–Sales Alignment • CRM & Marketing Automation • Landing Page Optimization • Google Ads & Meta Ads • SEO, SEM & Content Strategy • Market & Competitor Research