Dennis A.

Running ads but not sure which clicks turn into customers? I fix that. I've managed $300K+ in ad spend across Meta, Google, LinkedIn and TikTok for 30+ brands, and led regional digital engagement for Google's Responsible AI initiative across Sub-Saharan Africa. Over 10 years, the pattern is the same: campaigns fail when tracking is broken and targeting is guesswork. I build both properly, then scale what works. WHAT I DO: • Meta Ads (Facebook & Instagram): lead gen and conversion campaigns, audience strategy, creative testing, retargeting • Google Ads: Search, Performance Max, YouTube, Display; keyword and bid optimisation • LinkedIn & X Ads: B2B lead gen, Conversation Ads and event promotion • Tracking that works: Meta Pixel, Conversions API, GA4, Google Tag Manager, UTMs. If your pixel is misfiring or your numbers don't match, I'll find out why. • Funnel and follow-up: landing page fixes and lead nurturing with Klaviyo, GoHighLevel and WhatsApp automation RESULTS: E-commerce (Europe & USA) • 7.6x ROAS on Google Ads for a European e-commerce brand: €46.5K in sales from €6.1K spend in 6 months. The top Search campaign hit 39.6x ROAS with a 17.8% conversion rate. • 1,365 purchases at about €15 each for a beauty e-commerce brand on Meta (€21K spend, €90+ average order) • 2.6x ROAS for a US e-commerce brand: $21.5K in sales from $8.3K in Google Ads spend Lead Generation • Tech: 2,287 applications at $14.70 each from $33.6K in Meta spend, reaching 4.2M people • EdTech: 1,347 applications at £0.19 each on Meta, plus 239 Google Ads conversions at £2.10 • B2B: 185 LinkedIn leads at £1.65 each using Conversation Ads (54.8% open rate) • Consulting: 160K website visitors at $0.03 per click on Google Ads Local & Service Businesses • 8,781 leads at $3.66 each for a beauty studio • 804 table reservations at $2.06 each for a restaurant HOW I WORK: 1. Audit: I review your account, tracking and funnel before you spend another cent 2. Fix and launch: clean tracking, a clear campaign structure, tested creative 3. Optimise and report: weekly changes, plus a monthly report on leads, cost per lead and ROI, not just likes and reach I work best with e-commerce, B2B, SaaS, EdTech and service businesses. Send me a message with your current ad spend and your biggest frustration, and I'll tell you where I'd start. 🚀