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John L.
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John L.

Fractional Sales Leader | B2B Pipeline & GTM Execution

You don’t need another agency or more sales theory. You need pipeline, qualified meetings, and early revenue. That’s where I come in. I’m a hands-on, non-agency operator and current fractional Director of Business Development for multiple startups. I build deal pipelines from scratch, run outbound myself, and create repeatable revenue systems that founders can scale. I help early-stage and growing B2B companies turn outbound into consistent pipeline so growth isn’t dependent on referrals, inbound luck, or founder hustle. RESULTS 5–10+ qualified meetings per week per rep $1M+ in new ARR generated through outbound systems Pipelines built from zero to steady deal flow in 30–90 days HUBSPOT CERTIFIED Sales Hub, Marketing Hub, Service Hub Experienced in building pipelines, automation, reporting, and lifecycle systems tied directly to revenue. WHAT I DO • Build ICPs, lead lists, and clean HubSpot or Salesforce pipelines • Run outbound across email, LinkedIn, and calls to book real meetings • Create scripts, playbooks, objection handling, and SDR ramp systems • Respond to warm leads quickly so opportunities don’t stall • Coach SDRs and BDRs with call reviews and accountability • Align sales and marketing so campaigns convert into pipeline BACKGROUND 10+ years in B2B SaaS, PropTech, and early-stage GTM as a true player-coach. I execute the work myself and fix bottlenecks in real time. STACK HubSpot, Salesforce, Apollo, Instantly, LinkedIn Sales Navigator, Clay, Notion, Slack, Zoom, ChatGPT Pro, Devin.Ai, SmartLead, If you need qualified meetings, early revenue, and a repeatable outbound engine, send me a message and let’s see if it’s a fit.

🇺🇸Pasadena, United States$65/hr100% JSS3.48 (7)Since Oct 2022

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,236 / 412k
🇺🇸Country#5,173 / 62.1k
Revenue, last 30 days
$3k

Last 6 months: $11k

World#12,294 / 412k
🇺🇸Country#3,107 / 62.1k
Total earnings
$32k

Billed in all: $34k

World#104,977 / 412k
🇺🇸Country#18,201 / 62.1k
Per project
$1.7k

$1.4k in the last 6 months

World#86,778 / 412k
🇺🇸Country#14,654 / 62.1k
Projects, last 6 months
8

Across 11 contracts

18% fixed82% hourly
World#24,499 / 412k
🇺🇸Country#3,600 / 62.1k
Projects in all
19

Across 23 contracts

35% fixed65% hourly
World#138,388 / 412k
🇺🇸Country#20,062 / 62.1k

Earnings, last 30 days

$34k+$3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$30k$32k$34kOct 8Oct 23Nov 7

Skill rankings: Top 4% in LinkedIn Sales Navigator

Ranked by MRR among everyone on Upwork with the skill.

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  7. #140Cold Email2,025 freelancers · 🇺🇸 #28Top 7%
  8. #199Sales Funnel2,700 freelancers · 🇺🇸 #42Top 7%