Hsinping W.

Taiwan Market Strategist | Market Entry, Localisation & Growth

🌏 Helping international brands understand Taiwan, reach the right audiences, and turn global plans into effective local marketing. Hi, I’m Amy, an Upwork Top Rated Plus Taiwan market strategist working in English, Japanese, and Traditional Chinese. Over the past three years, I’ve helped 20+ international brands across SaaS, healthcare, education, FMCG, travel, and professional services localise their messaging, connect with Taiwanese audiences, and grow in the market. I work with international companies that want to enter or expand in Taiwan but do not yet have the local knowledge, language capabilities, or in-market team to move forward confidently. You may already know that you need social media, localisation, SEO, or campaign support. But the real questions often start earlier: Who should you target first? Which channels matter in Taiwan? Will your messaging connect with local audiences? And how should everything work together? I help you answer those questions, build a practical marketing plan, and carry it through. Depending on your needs, I can support a specific part of the project or act as your local strategy and execution partner in Taiwan. HOW I CAN HELP 🔍 Taiwan Market Research & Strategy I research Taiwanese audiences, competitors, category trends, and local communication habits to help you identify the right opportunities and priorities. I then turn those insights into clear recommendations on who to target, how to position your brand, and where to focus your marketing efforts. 📣 Local Campaigns & Market Execution I plan and execute local campaigns based on your wider business or campaign goals. This may include social media, email, LINE, cold outreach, partnerships, event promotion, and customer communication. Instead of treating each channel as a separate task, I make sure they work together as part of one clear local strategy. 📍 Localisation, Messaging & Content Growth I adapt websites, campaigns, and customer-facing content for Taiwanese audiences, going beyond word-for-word translation to make the messaging feel natural, credible, and relevant. I also support SEO and content strategy for brands looking to improve their organic visibility and build sustainable growth in Taiwan. SELECTED RESULTS • 160%+ organic traffic growth through SEO and content improvements • 200%+ direct traffic growth through content restructuring and on-page optimisation • Long-term client relationships built through strategic thinking, reliable execution, and strong local market judgement Clients describe me as collaborative, reliable, quality-focused, and clear in communication. They value my ability to understand the wider goal, spot local gaps, and take ownership of moving the work forward. Born and raised in Taiwan, with six years of living and working experience in Japan and three years in the UK, I understand both international business expectations and the nuances that shape how Taiwanese audiences respond. If you need a trusted local partner to help your brand enter, localise, or grow in Taiwan, feel free to send me a message.