Dejan L.

I've managed $25M+ in Meta ad spend over the last 12 months, scaling up to $125,000 per day. That was for a telehealth brand advertising on Facebook and Instagram. I built their creative testing process from scratch, managed the ad account daily, and upgraded the process with AI, including a custom dashboard that tracks every account change next to its performance. The main offer was an info product sold through several different funnels, and I took full ownership of it. At that spend level, every decision has big consequences. The data had to be exact, and the account needed a steady supply of new creatives every week to keep performing. That work builds on 9 years of running ads on Meta and other platforms for clients in many different markets. My background includes the health industry, where I scaled a pain-relief brand into 9 European countries. I also lived and worked in the UAE for 5 years, which taught me how to adapt campaigns to different cultures, audiences and markets. My favorite niches are health, home services and home improvement. One big lesson for me. If your ads aren't scaling, the cause is usually one of these: • Low click-through rate, so too few people reach your page • High CPM, because your ads aren't reaching the right audience • Low conversion rate, which pushes your CPA up • No system for finding winning ads, so budget goes to guesswork • No time to run a proper testing phase Each one has a fix. Finding it is what I do every day. WHAT I BRING TO YOUR ACCOUNT • A creative testing process built and run at $125K/day • Daily account management: budgets, scaling and campaign structure • Funnel and customer journey optimization, from first ad click to purchase • AI-assisted optimization, with dashboards that log every change and its result • Tracking and analytics: Google Tag Manager, GA4, WickedReports, Redtrack • Google Ads: search, shopping and video campaigns • New creative ideas and angles to test RESULTS • Managed $25M+ in Meta ad spend in the last 12 months, peaking at $125K/day • Scaled a pain-relief brand into 10 countries while working within Meta's strict health and medical ad policies • 9+ years as a media buyer for e-commerce, info products, digital products and lead generation WHAT CLIENTS SAY "Dejan was very insightful and helpful. Came up with some out-of-the-box suggestions and resolved all of our current issues." "Had a big problem with tracking and making my path to profitability. Dejan made my journey easy, set me GTM, put historical data together, and got me a perfect strategy." "He has created high-performing campaigns and monitored them to optimize the costs, whilst keeping us updated with weekly reports. The traffic on our website has drastically increased." HOW TO START 1. Send me a message with a short description of your business and goals. 2. We'll have a first call about your account. 3. I'll send you an audit with the first changes I'd make. 4. You decide, with no obligation, whether I'm the right fit. Expertise: Meta Ads, Instagram Ads, Google Ads, TikTok Ads, media buying, creative testing, PPC, search ads, shopping ads, video ads, conversion rate optimization, funnel optimization, customer journey, ROAS, CPA, e-commerce, Shopify, WooCommerce, WordPress, GoHighLevel, lead generation, info products, GA4, Google Tag Manager, Vidalytics, Higgsfield, Claude Code, Claude