Eda Burcu S.

Creative Strategist | Meta / Facebook Ads, UGC & Direct-Response DTC

Creative strategist for DTC supplement, health, and wellness brands. I build the ad angles, hooks, and UGC scripts behind Meta (Facebook & Instagram) ads that sell - direct-response, performance creative built on what your customer responds to, not guesswork. I'm Eda, a Barcelona-based freelancer, and this is genuinely my world. I know what it feels like to hand your brand to someone and hope they treat it the way you would. For the time we work together, your brand feels like mine. As a creative strategist, I live in the Meta Ad Library, your reviews, and your customer language - turning that into testable ad concepts, briefs, and UGC scripts your editor or media buyer can run. Health and wellness is its own game, and compliance is where most brands get stuck. I write around structure/function claims and FTC/FDA rules so the creative stays clean and still performs - no disease claims, no fake before-and-afters, no message so watered down it says nothing. WHAT I'M PROUDEST OF - Creative strategy on DTC ad programs, including a brand scaled from $0 to 7 figures in a year (case study in my portfolio). - Created content that hit 5M+ views for a supplement brand and turned it into real sales. - Scaled a wellness brand from 800 to 13K+ followers in 6 months - this time fully organic. - Grew my own audience (@edaburcusenel) to 20K+ doing the exact things I'd do for you. - Founded Her Move Club, a 10K+ women's community in Barcelona (@hermoveclub). On Upwork I'm Top Rated Plus with 100% Job Success and 20+ five-star reviews - all in health, wellness, and lifestyle. What clients say most: the work actually looks and sounds like them, not something generic. WHAT WORKING WITH ME LOOKS LIKE - a monthly creative strategy retainer: - Research first - customers, reviews, and competitors in the Meta Ad Library, to find the angles and hooks that convert. - Concepts that earn their place - ad creative built to test, not trend-chasing. - Briefs & UGC scripts - ready for your editor or media buyer, no hand-holding. - Testing & iteration - I read the data back in plain language; we scale winners, cut the rest. - Compliance handled - everything inside structure/function and FTC/FDA rules. Coming from years on the organic side, I can also shape your organic content strategy so it speaks the same language as your ads. The easiest way to start is a one-time creative audit: I review your ad account and current creative, show you where it loses people and what I'd test first - and you keep it either way. If it clicks, it rolls into the retainer. I take on a couple of brands at a time so each gets real attention. Opening 1 spot for August - send me a note about your brand and what you'd love to fix.