Dylan G.

Thank you for looking at my profile! A little bit about me: I currently work full-time inside an enterprise level Google Ads account, currently supporting about ~100 different campaigns across all developed market geos. My background is in large-scale paid search and app acquisition and reengagement campaigns, where I work across Search, App Campaigns, Display/GDN, Demand Gen, and other Google Ads campaign types. What can I help with? -Google Ads Account Audits & Performance Investigations --If performance has dropped, CPA has increased, spend has shifted unexpectedly, or you simply don't trust how your account is being managed, I can systematically investigate campaign performance and identify the likely drivers. -Google Ads Optimization --Bid and budget adjustments, search-term analysis, negative keywords, targeting, campaign settings, creative performance, pacing, efficiency analysis, and account cleanup. -Campaign Builds & Launches --Hands-on campaign creation and large-scale implementation using Google Ads and Google Ads Editor, including complex creative/concept launches where accuracy and QA matter. -Testing & Experimentation --A/B testing, pre/post performance analysis, test-cell monitoring, incremental performance evaluation, and structured experimentation designed to separate real performance changes from noise. -Reporting & Data Analysis --Large Google Sheets datasets, campaign/ad group/asset level reporting, performance segmentation, trend analysis, anomaly detection, and turning messy advertising data into actionable findings. -Automation & Operational Efficiency --I also build internal reporting and workflow automations to reduce repetitive campaign-management and reporting work. Outside of my day job, I thoroughly enjoy creating sophisticated automations to assist with reporting, account tasks, etc. ENTERPRISE EXPERIENCE My day-to-day work includes: • Investigating day-over-day campaign and KPI fluctuations • Managing bid and budget adjustments • Executing campaign and creative launches through Google Ads Editor • Monitoring efficiency and incremental user growth • Conducting pre/post analyses and A/B test-cell analysis • Working across Search, App Campaigns, GDN/Display, and Demand Gen • Analyzing very large campaign and reporting datasets in Google Sheets • Building internal reporting and process automations • Collaborating across analytics, creative, strategy, and performance teams • Working directly with Google representatives on campaign, testing, and platform initiatives I am especially useful when you already have meaningful Google Ads data and need someone who can dig into the account, diagnose what is happening, and make technically sound decisions rather than blindly changing settings. Whether your account spends $5,000/month or operates at enterprise scale, the fundamentals are quite similar, so please send me a message with the account situation and what you're trying to diagnose or improve!