Vivien B.

Hi! I'm Vivien – a 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁, Growth Strategist and Fractional CMO with 𝟭𝟲 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 growing brands online. I specialize in 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, and 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 that truly 𝗯𝗼𝗼𝘀𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. My past clients include corporations such as Bayer, e-commerces such as VistaPrint and MyProtein, as well as start-ups, scale-ups and Venture Capitals like Rocket Internet. 🚀 𝗛𝗢𝗪 𝗜 𝗛𝗘𝗟𝗣 𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗚𝗥𝗢𝗪: • 𝗨𝗻𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗵𝗶𝗱𝗱𝗲𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 by reviewing marketing strategies and identifying critical gaps • 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 aligned with operations, sales, and financial goals to 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 while staying CM3 positive • 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 to improve 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻, and retention. • 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻g across all major channels & mediums (Google, Meta, Social Media, Criteo, SEO, SEM…) and building brands that attract and retain customers • Integrating 𝗔𝗜 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 to enhance efficiency and data-driven decision-making • Driving 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 to build high-performing teams 📈 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛: • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗮 𝘃𝗮𝗰𝘂𝘂𝗺 - it's about connecting the dots between marketing, operations, sales, and tech. I’m a 𝗧-𝘀𝗵𝗮𝗽𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗲r and focus on 𝗯𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: 𝗴𝘂𝗶𝗱𝗶𝗻𝗴 𝗖-𝘀𝘂𝗶𝘁𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘄𝗵𝗶𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 to build and manage high-performing marketing teams. • I’ve launched businesses over all the continents (aside from Antarctica…) and 𝗰𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗱 𝟯 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗼𝗳 𝗺𝘆 𝗼𝘄𝗻, including a Rocket Internet venture. As an accustomed founder and CMO, I make sure that 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗴𝗼𝗮𝗹𝘀, and help inform decisions for all the company. • I have 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗼𝘃𝗲𝗿 $𝟮𝟬𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 and that made me allergic to 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀. Real marketing results 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗳𝗶𝘁 𝗹𝗶𝗻𝗲: if you feel like something is off with your marketing results, it probably is - let’s look into it. ⚙️ 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗠𝗘: I work with my clients in 4 ways: • 𝗢𝗻𝗲-𝗼𝗳𝗳 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 if you’ve 𝗵𝗶𝘁 𝗮 𝘄𝗮𝗹𝗹 in your digital marketing and are looking for 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 on a specific topic, or a review of your current channels • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁-𝗯𝗮𝘀𝗶𝘀 if you need help 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 & 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 your channels and performance marketing strategy • 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 if you’re looking to quickly 𝗿𝗮𝗺𝗽 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 but are not yet at a stage where you need a full-time CMO • 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀 and panels Note I also have a small team behind me to assist would you need help beyond my scope - such as design, content creation, or related services! You can find more about my past work in portfolio section below. Looking forward to being in touch with you! 𝙑𝘽.