Stephen M.

Email & SMS Marketing | Meta Ads Specialist | 20M+ MRR Attributed Rev

Before going out on my own, I was Commercial Director at a seven figure skincare brand. The one Dragon's Den called their most prepared pitch ever. Before that I built the UK's first sustainable health and fitness subscription business from scratch, got it to 10,000 paying members in year one, and held 80% of them through two years of lockdown. So when I say I understand eCommerce, I mean it from both sides of the table. In the past two years I've driven over $25M in Klaviyo attributed revenue across fashion, health and wellness, beauty, skincare, food, and children's products brands. Some specifics: - Skincare brand, 227% attributed revenue increase, $290k attributed, email accounting for 64% of total monthly revenue - Health and wellness brand, 171% year on year attributed revenue increase, $867k attributed over five months - Children's apparel, 189% attributed revenue increase on full account takeover - Industrial tools brand, 189% attributed revenue increase, $81k attributed - Adult wellness brand, 50% attributed revenue increase, $164k attributed on a $1.6M revenue account - Artisan food brand, 118% attributed revenue increase, $31k attributed on $67k total revenue - 40,000+ dormant profiles brought back through a structured reactivation process The paid media results tell the same story. - Fashion brand, 5,861 purchases at $2.93 cost per purchase, $532k in conversion value on $17k spend - Subscription and membership brand, 968 new subscribers at £37.14 cost per subscription - Apparel brand, 249 purchases at $24.06 cost per purchase - eCommerce brand, 147 purchases at $19.14 cost per purchase - eCommerce brand, 308 purchases at $6.48 cost per purchase on $1,994 spend with a 23.95 ROAS Here's how I work. I won't make a single recommendation without looking at your data first. Nothing goes out without your sign off. A full flow stack is typically live within 10 days once assets and approvals are in place. Both services, one point of contact, built around your brand and your numbers. On the email side that means welcome series, abandoned cart, browse and checkout abandonment, post purchase, replenishment, winback and VIP flows, campaign calendars, copy, design, segmentation, deliverability and list reactivation. On the paid ads side it means Meta strategy, creative direction, audience builds, campaign management and performance reporting. The results above speak for themselves, but here's what clients say about working with me: "Stephen was a pleasure to work with, he is a natural communicator and very personable and skilled professional." "Stephen is a great guy with a very positive attitude and also a true pro! I really recommend working with him!" "Stephen was absolutely amazing to work with! He took complete control of our email marketing strategy and set up all our flows seamlessly. You know what your email and ads should be doing. If they're not doing it, let's talk. Stephen