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Katherine E.
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Katherine E.

Brand & Marketing Strategist | Creative Direction, Content & Digital

I’m a senior marketing lead for premium, founder-led brands in luxury travel, hospitality, interiors and design, and authors. I set the direction and do the work myself, from positioning and copy to editorial, PR and print. Recent and current work: Luxury travel: marketing strategy and execution for an ultra-luxury African safari operator, plus brand content, lead magnets and photography for an award-winning international travel advisor Luxury interiors: brand voice, editorial platform, PR and high-end partnerships for a residential interior designer, including an Architectural Digest placement Magazines: editorial direction, design and production for a quarterly travel and hospitality magazine and two branded print publications Authors and experts: platform strategy, email sequences and launch planning ahead of book releases Construction: brand messaging, website and business-development materials for a Boston construction firm Before founding The Alma Collective, I spent five years as founding Creative Director and Chief Photographer at a lifestyle brand, traveling the world to shoot editorial spreads and hospitality guides and helping grow it into a million-dollar business. Clients usually bring me in as: A fractional marketing lead, 10 to 20 hours a week A brand and messaging partner before a launch, rebrand or repositioning An editorial and PR lead for newsletters, magazines and media pitches You work with one senior person from strategy to finished work, with no hand-offs. I run a US business between Boston and Lisbon, so I overlap with both UK/European hours and the US East Coast. I'd love to connect and see if we could be a good fit to work together.

🇺🇸Quincy, United States$75/hr100% JSSSince Nov 2022

Earnings and projects

MRR
$871

Last 6 months ÷ 6

World#54,222 / 412k
🇺🇸Country#8,751 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $5.2k

Total earnings
$15k

Billed in all: $16k

World#164,544 / 412k
🇺🇸Country#26,779 / 62.1k
Per project
$2.5k

$1.3k in the last 6 months

World#65,698 / 412k
🇺🇸Country#11,013 / 62.1k
Projects, last 6 months
4
25% fixed75% hourly
World#51,815 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
6
17% fixed83% hourly
World#250,292 / 412k
🇺🇸Country#35,789 / 62.1k

Earnings, last 30 days

$15.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$15.2k$15.4k$15.6k$15.8kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Photography

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Restaurant94 freelancers · 🇺🇸 #6Top 12%
  2. #101Content Development823 freelancers · 🇺🇸 #46Top 12%
  3. #191Freelance Marketing1,906 freelancers · 🇺🇸 #63Top 10%
  4. #194Event Planning1,338 freelancers · 🇺🇸 #88Top 14%
  5. #418Content Marketing3,405 freelancers · 🇺🇸 #107Top 12%
  6. #427Photography5,410 freelancers · 🇺🇸 #158Top 8%
  7. #534Website4,628 freelancers · 🇺🇸 #102Top 12%
  8. #613Brand Identity4,932 freelancers · 🇺🇸 #170Top 12%