Katherine E.
Brand & Marketing Strategist | Creative Direction, Content & Digital
I’m a senior marketing lead for premium, founder-led brands in luxury travel, hospitality, interiors and design, and authors. I set the direction and do the work myself, from positioning and copy to editorial, PR and print. Recent and current work: Luxury travel: marketing strategy and execution for an ultra-luxury African safari operator, plus brand content, lead magnets and photography for an award-winning international travel advisor Luxury interiors: brand voice, editorial platform, PR and high-end partnerships for a residential interior designer, including an Architectural Digest placement Magazines: editorial direction, design and production for a quarterly travel and hospitality magazine and two branded print publications Authors and experts: platform strategy, email sequences and launch planning ahead of book releases Construction: brand messaging, website and business-development materials for a Boston construction firm Before founding The Alma Collective, I spent five years as founding Creative Director and Chief Photographer at a lifestyle brand, traveling the world to shoot editorial spreads and hospitality guides and helping grow it into a million-dollar business. Clients usually bring me in as: A fractional marketing lead, 10 to 20 hours a week A brand and messaging partner before a launch, rebrand or repositioning An editorial and PR lead for newsletters, magazines and media pitches You work with one senior person from strategy to finished work, with no hand-offs. I run a US business between Boston and Lisbon, so I overlap with both UK/European hours and the US East Coast. I'd love to connect and see if we could be a good fit to work together.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.2k
Billed in all: $15,530$16k
$1.3k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 8% in Photography
Ranked by MRR among everyone on Upwork with the skill.
- #11Restaurant94 freelancers · 🇺🇸 #6Top 12%🇺🇸#6 of 30
- #101Content Development823 freelancers · 🇺🇸 #46Top 12%🇺🇸#46 of 353
- #191Freelance Marketing1,906 freelancers · 🇺🇸 #63Top 10%🇺🇸#63 of 586
- #194Event Planning1,338 freelancers · 🇺🇸 #88Top 14%🇺🇸#88 of 624
- #418Content Marketing3,405 freelancers · 🇺🇸 #107Top 12%🇺🇸#107 of 803
- #427Photography5,410 freelancers · 🇺🇸 #158Top 8%🇺🇸#158 of 1,875
- #534Website4,628 freelancers · 🇺🇸 #102Top 12%🇺🇸#102 of 614
- #613Brand Identity4,932 freelancers · 🇺🇸 #170Top 12%🇺🇸#170 of 1,017