Kelvin A.

Kelvin Marketing Director/Manager | Cannabis & Regulated Brands | Lifecycle (Email/SMS) + Influencer/Affiliate Growth I help regulated brands grow with a strategy that’s practical, compliant, and performance-driven. I’ve helped launch and scale a multi-location dispensary group in New Jersey from 0 to over $1M in monthly revenue through strong local marketing, consistent brand communication, retention-focused campaigns, and tight coordination around promotions and new product drops. I’m also a cannabis content creator with 11.4K+ subscribers, so I understand what earns attention and what converts. I’ve collaborated with brands like Grenco Science, Planet of the Vapes, Pax, Pulsar Vaporizers, and Utillian, which gives me real experience working from both sides of the creator and brand relationship. What I do best includes marketing strategy and execution for regulated products, social media planning and community engagement, influencer and affiliate program management (outreach, vetting, partner communication), and lifecycle marketing support, including email and SMS automations, segmentation, and QA. I also work closely with owners and internal teams to keep priorities clear and execution moving. Platforms and tools: Springbig, Klaviyo, Alpine IQ (certified), Treez POS, Sweed POS, Headset, Loomly, Dispense, Surfside, Pistil Data, Prismic, Gap Commerce.