Jay V.

Google Ads & Meta Ads Expert | eCommerce & Lead Gen | PPC Strategist I help eCommerce brands and lead generation businesses turn paid ads into a profit channel, not a cost centre. 10+ years hands on, £25M+ in managed ad spend across Google and Meta, with results like 846% ROAS on Performance Max and 3x monthly revenue for a US sauna brand in 4 months. Recent results - US sauna supplier: monthly Google Ads revenue grew from $44.6k to $145k in 4 months, ROAS up from 3.2x to 7.7x - European PMax account: 846% ROAS against a 600% target - UK eCommerce brand: 580% ROAS against a 350% to 400% target, £28.8k revenue from £5k spend - UK lead gen client: £62.96 cost per lead against a £100 target, leads up 8.5% - US landscaping company: conversions up 38%, cost per lead down 19% month on month - Private telehealth clinic: 200 qualified leads and £85k patient revenue in 90 days (9.4x ROAS) - Sports nutrition brand: revenue up 55% in 90 days after a full Merchant Center feed rebuild What I do Google Ads - Search, Shopping, Performance Max, Demand Gen and YouTube Ads - Merchant Center feed fixes: titles, GTINs, disapprovals, custom labels - Offline conversion import from CRMs like GoHighLevel and HubSpot Meta Ads (Facebook & Instagram) - Prospecting and retargeting for eCommerce, including Advantage+ Shopping and catalogue ads - Lead ads and landing page campaigns for service businesses - Meta Pixel and Conversions API setup so Meta learns from accurate data - Creative testing frameworks: hooks, angles and UGC style ads Across both - Conversion tracking: GA4, Tag Manager, enhanced conversions, server side tagging - Profit focused bidding: POAS, new customer acquisition, margin based campaign splits - Budget allocation between Google and Meta based on blended MER, not platform ROAS - Account audits and rescues for accounts that are spending but not growing How I work 1. Goals first. We agree the numbers that matter: CPA, ROAS, profit or new customers. 2. Tracking second. Bad data means bad bidding, so I fix this before scaling. 3. Structure for control. Brand and non brand separated, budgets aligned to margin. 4. Weekly optimisation. Search terms, negatives, bids, budgets, audiences and creative testing. 5. Clear reporting. What worked, what didn't, what we're doing next. No jargon. Brands I've worked with PetIQ (PetArmor, Capstar, Nexstar), Jelly Belly, Astrid & Miyu, DS Smith ePack, StoryTerrace and Mo Bros (both featured on Dragons' Den, the UK's Shark Tank), Geobear, Mr Steam, Nordic Saunas, Finish Saunas USA, Charterhouse Aquatics, Hotpoint Spares, Sewing Machine Plus, Coeur De Lion, The Ponsbourne, plus HVAC and home service businesses across the US. I'm Google Ads certified and work alongside Google's London and Ireland agency teams. I work across the UK, US and UAE. Best fit: businesses already spending £2k+ a month who want better returns, or brands ready to scale with proper structure. Send me a message with your website and current monthly spend, and I'll tell you honestly where I think the biggest gains are. Jay