Sofiia B.

Product designer & product lead. 100+ shipped products across SaaS, mobile and e-commerce — clients have raised $10M+ on products I designed. Selected clients: - Creednz — $7M seed, Blumberg Capital - Dopavision — €14.7M raised · Novartis - Americanflat — retail partners Target, Amazon, Wayfair WHY FOUNDERS HIRE ME Most designers hand off Figma files and disappear. I start earlier and stay longer: from shaping the product concept and MVP scope, through UX research and high-fidelity UI, to working frontend — so design vision and technical reality stay in one place. And because I run product myself, I'll push back on scope, not just pixels. PRODUCT LEAD, NOT JUST DESIGNER I own product decisions on two AI products of my own — not client projects: - Collective Forecast (CoFo) — an AI product in market data. MVP scoping, prioritization, UI, recruiting early users, running interviews, and cutting what nobody uses. I took one product line, CoFo Friends, from raw concept to MVP spec and dev handoff. - Socialy — an AI content producer for creators. Product concept, onboarding and activation flows, AI agent design and prompt architecture. WHAT I DO - Product concept & MVP scope — turn a rough idea into a clear product concept, define what goes into v1 and what waits, prioritize features, and map user flows before a single screen is designed - SaaS & web apps — dashboards, B2B platforms, design systems in Figma (variables, auto-layout, Figma → React handoff), investor-ready product design - Mobile apps — product UI, onboarding and activation flows - E-commerce — Shopify, Webflow, Framer end to end: custom themes, CRO audits, checkout optimization, mobile-first - Frontend — React, Next.js, Tailwind. I build what I design, or hand off clean, documented files to your team - AI products — UI for AI products and LLM integrations - AI automations for startups — workflows with Claude and n8n that take repetitive work off a small team: lead processing, reporting, content, internal ops - Advisory — UX audits with prioritized fixes, design system planning, hourly senior input AI-NATIVE WORKFLOW Claude, Claude Code, Cursor and n8n are part of my daily process — faster iteration, more options explored, same quality bar. HOW IT WORKS 1. Free 30-min discovery call 2. Brief and scope within 24 hours 3. Figma drafts for approval 4. Build and QA 5. Launch and clean handoff + 2 weeks of post-launch support WAYS TO WORK TOGETHER - Fixed-scope project — MVP design, web app, website or store with clear deliverables and timeline - Monthly retainer — ongoing product design and frontend for teams shipping every sprint - Hourly advisory — UX audits, MVP scoping sessions, design reviews US & EU clients · daily updates · async-friendly with timezone overlap Send me your brief — I'll reply within a few hours 📨