Shen X.

Hi, I’m Shen. I help international companies understand, enter, and grow in China. I bring 15+ years of experience across digital strategy, marketing, technology, and cross-border business, including senior strategy roles within Publicis Groupe’s Digitas network. ◆ SELECTED EXPERIENCE I have supported projects involving 300+ brands and organizations across technology, consumer, industrial, education, media, and digital services. Selected companies and organizations include: Alibaba · Speedo · Eaton · British Council · Bending Spoons · Bright Data · Peak Design · Focus Media ◆ CHINA MARKET STRATEGY & RESEARCH • Market entry and GTM strategy • Market, competitor, and industry research • Positioning and market validation • Partner, distributor, and channel research ◆ CHINA DIGITAL STRATEGY & EXECUTION • Baidu, WeChat, RedNote, Douyin, and local platform strategy • Localization and market adaptation • Content, PR, media, and KOL/KOC coordination • Local partner, agency, and vendor management ◆ AI VISIBILITY & AI SEARCH • AI Visibility and GEO • AI Search and agent-driven discovery • AI-native content and visibility strategy • Agentic Commerce and emerging AI discovery channels ◆ FROM STRATEGY TO EXECUTION I work with companies that need more than a single marketing task. I can support the full China workstream — from research and market validation to strategy, launch, localization, digital execution, and ongoing local coordination. For international teams without a dedicated China function, I can also act as the China-side strategic and execution lead, coordinating local partners, agencies, media, vendors, and channels. I am also a published author and researcher focused on AI visibility, agentic search, and AI-driven commerce.