Anj L.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Hi, I’m Anj – Your Go-To CRM, Email Marketing & Marketing Automation Expert! If you're looking for a tech-savvy marketer who can supercharge your customer experience, automate your marketing workflows, and drive real engagement & conversions, you’ve come to the right place! With over 5 years of experience working with top brands like Afterpay, Sydney Airport, Aesop, and Grill’d, Genesis, I specialize in lifecycle marketing, CRM strategy, and marketing automation. I thrive on crafting seamless, data-driven customer journeys across email, SMS, push notifications, and in-app messaging—always ensuring the right message reaches the right customer at the right time. ✨ What I Can Do for You: ✅ CRM & Lifecycle Marketing Strategy – I design high-performing customer journeys that boost retention and engagement. ✅ Marketing Automation & Personalization – Whether it’s setting up automated email sequences or dynamic content, I ensure marketing tech works for you. ✅ Email & SMS Marketing – From copywriting to campaign execution, I help brands stand out in crowded inboxes. ✅ Customer Segmentation & Data Strategy – I help businesses understand their audience and create personalized experiences that drive results. ✅ Technical CRM Implementation – I work with platforms like Salesforce Marketing Cloud, Iterable, Klaviyo, Brevo, ActiveCampaign, Shopify and Hightouch to build custom marketing solutions. ✅ A/B Testing & Performance Optimization – I continuously test and refine marketing strategies to maximize ROI. 🛠 Platforms & Tools I Work With: 📩 CRM & Marketing Automation: Salesforce Marketing Cloud, Iterable, Klaviyo, Brevo, HubSpot, Mailchimp, ActiveCampaign 📊 Data & Analytics: SQL, AMPscript, Hightouch, Google Analytics 🛠 Development & Tech: HTML/CSS, APIs, JavaScript (introductory), Python (proficient) 🎨 Creative & Design: Figma, Canva, Photoshop 📅 Project Management: Jira, Asana, Confluence 💡 Why Work With Me? ✔ I blend creativity with technical expertise – I don’t just execute; I strategize. ✔ I speak both marketing & tech – I can seamlessly collaborate with developers, designers, and business stakeholders. ✔ I deliver results – My campaigns have generated thousands in revenue and improved customer engagement for top brands. ✔ I’m easy to work with! – Reliable, communicative, and passionate about what I do. Let’s chat about how I can help grow your business, optimize your CRM strategy, and create marketing campaigns that truly convert! 🚀 📩 Send me a message—can’t wait to collaborate! KIND WORDS "The clients absolutely love working with you" - Luke Haddrick, Client Partner, Dijitally "You've been incredible to work with over the last few weeks and I wanted to thank you for all the extra hours you've been putting in for me of late as you've learnt marketing cloud and have tweaked the eDM's so the templates look at good as they do now. I am really grateful for all your hard work!" - Bethany Hackshall, Retail Marketing Manager, JLR Australia