Maria D.
B2B Content Strategy | Brand and Content Writing | LinkedIn and Social
βββββ "Working with Maria has been an absolute pleasure. Sheβs quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Global Product Manager @Bitdefender Over the past five years, I've been building brand and content systems for some of the most recognised B2B brands worldwide (many of which have a strong B2C component). My work spans brand strategy, SEO, social media (LinkedIn-first), website copy, campaigns, newsletters, PR & Media, content marketing, and beyond. Some of my recent clients include Zitec, a 38M EUR tech company, cybersecurity leaders such as Bitdefender, B2B SaaS providers such as Planable, RealVNC, SocialBee, and many more. I come in, learn the business, identify where the positioning needs work, and deliver output that the team uses long after the engagement ends. Clients bring me in when they have too many ideas and no clear direction, or when the content is strategically invisible. From there, I own the work end-to-end without hand-holding. I work from ambiguous briefs and write in a way that earns trust with senior buyers. "Working with Maria has been an absolute pleasure. She's quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Bitdefender Here is what that looks like in practice: β‘οΈ I have led omnichannel brand and content strategy for Zitec, a European digital transformation company, owning everything from tone of voice and messaging architecture to LinkedIn, SEO, campaigns, and a viral campaign that reached 145,000 people with zero paid budget and won Bronze at the national CSR Awards 2026. β‘οΈ I have written over 500+ SEO pieces, from BOFU to evergreen content for Bitdefender and RealVNC, to guides for social media marketers at Planable and SocialBee. They rank in their competitive verticals and are referenced by LLMs. β‘οΈ For long-form content, I've coordinated and created gated resources, including market reports for fintechs, guides for B2B leaders on topics like accessibility, trends in retail, banking, and more. β‘οΈ For SEO strategy, I've delivered multiple SEO content strategies that boosted their website traffic. I also took on multiple projects that needed a brand play defined, in real estate clients, BFSI, technology, digital marketing, and more. My work covers positioning, funnel mapping, and editorial planning. The work I do best sits at the intersection of strategy and execution. I can define where a brand should play and then create the content that gets it there. I will help your business with: π Brand and content strategy π Messaging architecture and positioning π SEO content strategy and implementation π Marketing campaign ideation and execution π Website, long-form, short-form content of all kinds π Social media and a LinkedIn-first strategy and ghostwriting π Editorial work such as newsletters, thought leadership, and gated content My tool stack includes SurferSEO, Semrush, Ahrefs, HubSpot, WordPress, Canva, and more. Certified SurferSEO Expert, Inbound Marketing Specialist by Hubspot, while also holding a Digital Marketing and Media Foundations Certification by Google and IAB. If the brief is ambitious and the bar is high, let's talk. π