YUTIAN H.

I help Western and international brands grow on China's top social platforms — Xiaohongshu (Little Red Book), WeChat, Douyin and Weibo — with content built for how Chinese audiences really scroll, search and buy. My background is a rare fit for this work: I've worked inside Xiaohongshu, China's leading lifestyle platform; I hold two Master's degrees from Goldsmiths, University of London; and I'm fully bilingual (native Mandarin, fluent English). So I don't just translate your brand into Chinese — I rebuild it to land with Chinese consumers, while holding the strategic standard a Western brand expects. HOW I CAN HELP YOU: - End-to-end Chinese social media management — strategy, content, posting and community growth across Xiaohongshu, WeChat, Douyin & Weibo - Localization that converts — true cultural adaptation, not literal translation - AI-accelerated production — I use AI workflows to deliver more high-quality content, faster and at lower cost than a traditional agency - KOL & influencer matchmaking — an active network across Chinese lifestyle, fashion and music creators - Account setup & social media audits — get your China presence built right On Upwork I've delivered 6 projects and 168+ hours for brands building their China presence. I reply fast (UTC+8), hit deadlines, and treat your brand voice with real care. Outside client work I'm also building my own music-and-lifestyle venture — which keeps me close to the wellness, lifestyle and creative brands I most enjoy working with. Tell me what you're working on — I'll give you an honest take on whether I'm the right fit and how I'd approach it.