Swadesh B.
Google Ads for Home Services | HVAC, Roofing, Plumbing | Booked Jobs
I turn Google Ads into booked jobs for home service companies, and I track every call and form so you know what each job really costs. I work with plumbing, HVAC, roofing, electrical and cleaning businesses that are paying for clicks but can't tell which ones become customers. With 6+ years in Google Ads and over $100K in monthly ad spend under management, I focus on qualified calls, not traffic. RESULTS - Scaled a local home service client from $8K to $35K/month in ad spend while holding a 7.2x ROAS - Reduced cost per lead by 52% for a healthcare client on the same budget - Cut wasted spend by 35% in a $12K/month account within 30 days - Repaired broken conversion tracking for clients who were making budget decisions on bad data WHAT YOU GET - High-intent Search campaigns built around your services and service area - Negative keywords that block DIY, job-seeker and out-of-area clicks - Call and form tracking through GTM and GA4, so results tie back to real leads - A full account audit with a prioritized fix list - A clear weekly report showing spend, leads and cost per lead, plus a short strategy call WHY CLIENTS HIRE ME Most Google Ads freelancers can run campaigns. Fewer can fix the tracking underneath them. I do both, so you get campaigns that perform and numbers you can trust. BEST FIT Home service businesses that want more booked jobs, and any account with broken tracking or leads that don't match the dashboard. CERTIFICATIONS Google Ads Search, Google Ads Video, Shopping Ads, Google Analytics NEXT STEP Message me with your trade, service area and monthly budget. I'll tell you honestly what I'd fix first. Swadesh Baidya Top Rated Plus
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $16k
Billed in all: $65,200$65k
$4.1k in the last 6 months
Across 7 contracts
Across 50 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #24Local Search Ads309 freelancers · 🇧🇩 #2Top 8%🇧🇩#2 of 66
- #46Analytics & Tracking Setup620 freelancers · 🇧🇩 #4Top 7%🇧🇩#4 of 196
- #47Search Engine Marketing Strategy630 freelancers · 🇧🇩 #4Top 7%🇧🇩#4 of 66
- #56Landing Page Optimization1,118 freelancers · 🇧🇩 #1Top 5%🇧🇩#1 of 92
- #68Google Merchant Center763 freelancers · 🇧🇩 #1Top 9%🇧🇩#1 of 82
- #112Google Ads Account Setup1,074 freelancers · 🇧🇩 #5Top 10%🇧🇩#5 of 154
- #123Google Ads Audit1,171 freelancers · 🇧🇩 #5Top 11%🇧🇩#5 of 186
- #140Looker Studio1,813 freelancers · 🇧🇩 #3Top 8%🇧🇩#3 of 101