Kellan A.

I turn ad spend into measurable revenue — and I build the systems underneath it. Most marketers run the ads. Most builders make the site. I do both, which means the tracking, the creative, the landing page and the brand system are designed to work together instead of stitched together afterwards. Recent results: 8.1x ROAS on investor acquisition. A 32% CPA reduction with rising ROAS. 240+ leads at $4.64 CPL. A live Meta campaign currently returning 4.77x for a mindfulness course. Meta CAPI, GTM and GA4 implementations capturing 5,000+ events in 28 days, with attribution you can actually act on. What I do: Paid Media & Full-Funnel Strategy — Meta, TikTok, Google and YouTube, engineered for ROAS-positive scale. Two-stage funnels that turn low-cost traffic into qualified leads, and structured creative testing that finds the winner without burning budget to find it. Tracking & Attribution — Server-side done properly: Meta CAPI, Google Tag Manager, GA4, custom event implementation. Clean data, and decisions you can defend. Design Systems & Brand Infrastructure — I build the brand's operating system first (tokens, type, components, voice) then generate from it. One client runs two separate program identities under a single endorsing mark, each with its own palette and voice. Creative ships on-brand by construction rather than by review. Websites & Landing Pages — Built in Next JS with Claude Code, not assembled from templates. My own agency site is one of them, shipped end to end: design system, server-side auth and a transactional email pipeline. Automation & Content Pipelines — Make, Zapier, ManyChat and frontier models wired into the marketing stack so the manual steps disappear. Machine-generated, human-directed — built like software, not like an agency. Where I have the deepest proof: ecommerce, finance and fintech, real estate, education and wellness — with range across SaaS and luxury brands. Kellan & Co. is me. The person you hire is the person who does the work — no account manager in the middle, no junior picking up the delivery. I keep a light client load so the work gets proper attention. Why clients keep me: measurable outcomes, clear communication, and systems documented well enough that nothing breaks when I hand them off. Send me the details of your project and I'll tell you exactly how I'd approach it.