Kellan A.

AI Content & Growth Strategist | 8x ROAS, Paid Ads, Tracking

I turn ad spend into measurable revenue — full-funnel paid media, clean server-side tracking, and AI-powered systems built to scale. Recent results: 8.1x ROAS on investor acquisition, a 32% CPA reduction with rising ROAS, and 240+ leads at $4.64 CPL. I've implemented Meta CAPI, GTM, and GA4, capturing 5,000+ events in 28 days with accurate attribution, and built automated funnels (Meta → Make → Mailchimp) that generate consistent daily lead flow. What I do: Paid Media & Full-Funnel Strategy — Meta, TikTok, Google, and YouTube campaigns engineered for ROAS-positive scale. I design 2-stage funnels that convert low-cost traffic into high-value, qualified leads. Tracking & Attribution — Server-side tracking done right: Meta CAPI, Google Tag Manager, GA4, and custom event implementation for clean data and decisions you can trust. AI-Powered Systems & Creative — I direct AI tooling (including Claude and Claude Code) to build automations and funnels that cut manual work, and to produce branded short-form video and static ads (Canva AI, Higgsfield AI, Opus Clip) — tested across angles and scaled when they win. Strategy-led, not gimmicks. Where I have the deepest proof: ecommerce, finance & fintech, real estate, and education — with range across SaaS, wellness, and luxury brands. Why clients keep me: measurable outcomes, clear communication, and systems documented well enough that nothing breaks when I hand it off. Let's build something that performs. Send me the details of your project, and I'll tell you exactly how I'd approach it.