Sarfaraz J.

Your numbers are in five places. They should be in one. Most founders I work with are pulling data from Shopify, QuickBooks, Google Ads, a spreadsheet or two, and whatever the bookkeeper sends over on Fridays. By the time the full picture comes together, the month is already gone. I build the pipelines that move and clean the data, and the dashboards that make it readable — so you can open one tab in the morning and know exactly where the business stands. Power BI, Looker Studio, and Tableau on the front end. dbt, Airbyte, Airflow, BigQuery, and Redshift doing the work underneath. Top Rated on Upwork · 100% Job Success Score My clients are typically founders, ops leads, and finance teams at small and mid-sized companies. I focus on three areas: Finance & Portfolio Reporting Revenue, gross margin, cash runway, receivables, cost per employee, client concentration risk. The kind of dashboard a CEO opens before a board call. If the underlying data is messy or siloed, I handle the warehouse and pipeline work before a single chart gets built. Marketing Performance Spend, CTR, CPC, conversions, cost per conversion, search term breakdowns — connected to GA4, BigQuery, Google Sheets, or whatever your stack actually is. I can set up the data connections from scratch if they don't exist yet. Data Engineering & Infrastructure ELT pipelines built with dbt and Airbyte, orchestrated with Airflow. Data modelled and stored in BigQuery or Redshift. If your reporting is unreliable because the data layer underneath it is unreliable, this is where I usually start. Recent projects Investment portfolio dashboard — Power BI front end with Google Sheets and Apps Script handling data collection in the background. Leadership uses it to monitor liquidity and portfolio health across multiple portfolio companies. Paid ads performance dashboard — Looker Studio connected to GA4 and BigQuery. The team uses it to identify underperforming campaigns and reallocate budget before spend is wasted. Sales and fulfillment dashboard — Power BI for a distributor. Category drill-downs, order volumes on a map, and on-time/in-full delivery tracking by city. Tools I work with Power BI · Looker Studio · Tableau · R Shiny · DAX · Power Query · dbt · Airbyte · Airflow · BigQuery · Redshift · Google Apps Script · GA4 · Google Sheets · Excel How I work I'm based in Karachi and available 20–30 hours per week. The first call is free — 20 minutes, no sales pitch. On most projects, you'll see a working version of the dashboard within the first week, not after a month of silence. If there's pipeline or warehouse work involved, I scope that separately so there are no surprises on timeline or cost. If your data is scattered and there's a decision you keep deferring because the numbers aren't clear — send me a message. Tell me what you're trying to figure out, not which tool you want. I'll be straightforward about whether I can help.