Sam G.

New to Upwork - Not New to Marketing I'm actively building my profile here. Happy to share references, case studies, or work samples... just ask :) I build, optimize, fix, and scale lead generation systems that actually convert. With 5+ years managing multi-million-dollar campaigns, leading cross-functional teams, as well as building, deploying, and owning scalable marketing infrastructure. I specialize in systems that drive measurable ROI. We are NOT a fit if: - You’re looking for cheap execution - You don’t have budget or existing traction - You want someone to “just run ads” or give you a funnel with no thought or genuine experience backing it. We ARE a fit if: - You have some leads but your system isn’t converting - Your follow-up and automation are messy or unclear - You want a system that actually scales, not guesswork - You want someone to run your ads who will actually care about the impact, and your costs. --- About Me - Results-driven Marketing Manager with experience across live events, SaaS, webinars, challenges, and digital products - Led campaigns generating $600K+ upfront event revenue - Scaled recurring challenge launches to $1M+ per event - Managed $700K+ monthly ad spend across Meta and TikTok - Built and maintained 50+ active funnels and automation workflows simultaneously Integrity and execution matter to me. I take on projects I know I can win. --- What I Do Best 📈 Full Funnel Strategy & Optimization 📩 Email & SMS Lifecycle Marketing 📝 Direct Response Copywriting 🎯 Paid Media Strategy & Performance Alignment 🧠 CRM Automation (GoHighLevel, ActiveCampaign, ClickFunnels, Kajabi) 🚀 Webinar, Challenge & Live Event Launches 📊 Conversion Rate Optimization & Reporting ⚙️ Marketing Systems, SOPs & Workflow Infrastructure 👥 Cross-Functional Team Leadership --- Working With Me, You Will: Get clear, structured funnel architecture Improve conversion rates through data-driven optimization Have clean CRM systems with proper tagging and segmentation Align paid traffic with backend lifecycle marketing Know exactly what’s driving revenue and what isn’t --- Tools I Work With Regularly: GoHighLevel (GHL) | ActiveCampaign | HubSpot | Keap | ConvertKit | Klaviyo | Mailchimp | ClickFunnels | Kajabi | Shopify | WordPress | Webflow | Systeme .io | Leadpages | Zapier | Make (Integromat) | API Integrations | Webhooks | CRM Migrations | Email Automations | SMS Automations | Segmentation | Tagging Logic | Deliverability Optimization | Instantly. ai | Domain Authentication (SPF, DKIM, DMARC) | Inbox Rotation | Meta Ads (Facebook & Instagram) | TikTok Ads | Google Ads | YouTube Ads | Retargeting Campaigns | Lead Gen Campaigns | Google Analytics | GA4 | Google Tag Manager | Meta Pixel | Conversion Tracking | UTM Strategy | ClickUp | Slack | Microsoft Teams | Asana | Airtable | Notion | Adobe Creative Suite | Canva | AI Automation Tools - If your lead gen system is already dialed in, I’m not needed. If it’s leaking, inconsistent, or unclear, I’ll fix it. Message me with details on what’s currently breaking. Let’s build something that performs.