LIZHI L.

Expertise in turning traffic into clients, rich growth experience in Fintech and Education industry especially in SEA and the U.S., proficient skill in integrated marketing campaigns to cultivate multiple marketing channels (Paid Media, KOL Marketing, SEO, Referrals), individual consultant, exploring digital nomad. Advanced skills in: * Digital Advertising Implementation (Google Analytics, Tag Manager, Facebook Pixel, MMP-Appsflyer/Branch, Google UAC, FB AAA, ASA, SKAN, SEM, DSP, S2S, Ads API, Multi-touch Attribution) * Data Analysis (SensorsData, Amplitude, GA4, Google Data Studio) * SEO (Search Console, Keyword Mapping, Competitor Analysis, Core Web-Vitals, Featured Snippet) * Growth Product (A/B Testing, Conversion Funnel, LandingPage, Unbounce, Promotion Design, Referral Program, KOL Affiliate marketing, EDM, Getresponse, PMF) * Marketing Strategy (User Research, Competitor monitoring, Budget Planning, Measurement and Performance review) * Team Management & Leadership (10+)