Tatiana M.

Google Ads specialist with 6 years managing Search, Performance Max, LSA, and YouTube for agencies and direct clients. Recent results: 11.3x ROAS and 327% lower CPA for a luxury med-spa, +30% revenue in 45 days for a plumbing company, and +3,325% enrollment leads for a K-12 district. I start with tracking, because most accounts I audit are optimizing toward the wrong conversions. I handle GTM, GA4, and offline conversion setup so Smart Bidding learns from real revenue, then restructure campaigns around intent and cut the spend that isn't converting. Good fit if you're spending money on Google Ads but can't say which clicks become customers. I work in regulated and high-stakes verticals too: gaming, hospitality, government, and legal.