Ivan P.
High-Retention Video editing | Storytelling + Brand-Accurate Motion
📈You want videos that keep people watching - not because of flashy edits, but because the story holds attention from the first 3-5 seconds to the last frame. That’s what you get working with me: ✅Retention-first editing: hook → tension → payoff (so viewers don’t drop off mid-video) ✅Brand-safe execution: your design system stays intact (fonts, spacing, motion rules, tone) - no “freelancer chaos” ✅Reliable delivery: on time, minimal revisions, consistent quality week after week ✅Speed when assets are missing: I use AI to create/patch missing materials so production doesn’t stall 📊I’m a retention-focused video editor & motion designer. I edit with storytelling mechanics and viewer psychology (open loops, pattern interrupts, cognitive effects like Dunning-Kruger) to shape how the audience perceives expertise and stays engaged - while strictly following brand guidelines. ⏱️I respect your time, so I stick to deadlines and follow your requirements closely - which means fewer headaches and fewer revisions for you. Proof of fit 🏆Brand-discipline work: Lenovo • Intel • AMD (strict design compliance) 🏆Mood-based video design: from clean corporate tech to aggressive punk-style trailers (including a punk event trailer connected to the NOFX lead singer) Toolset: Premiere Pro • After Effects + AI workflows for missing assets & fast iterations 🤑My results in numbers: Platforms: Instagram, TikTok, YouTube + ad creatives for e-com & SaaS ✅ Metrics: average retention +35% (up to 70% max), average watch time +20% (up to 40% max), CPA -15% ✅ Speed: 1–3 short videos per day with a well-structured pipeline We’re a great fit if you’re thinking: ⚡ “There’s real money on the line - I need a reliable editor.” ⚡ “I don’t have time to write a perfect brief, but I need strong hooks and a clear story.” ⚡ “I don’t want to waste time on endless revisions and long explanations.” My video editing includes creating social media videos, 2D animation, infographics, motion design, video design and sound editing. ✉️ Text me and I'll give you advice on how to improve your video. Here's what my clients are saying about me: 💬 The work for my Instagram stories was done on time and no edits were needed. The video looks cool and sounds great. 💬 The job was turned in ahead of schedule. One edit was needed, but it was done quickly. Great Youtube ads, I will continue to work with this freelancer. 💬 The work on my course was done perfectly. This freelancer was a godsend for me because he has access to stock videos and audio, which saved me a lot of time and half my budget. 💼 I've done over a hundreds successful advertising projects (Instagram Stories Instagram ads Facebook ads Youtube ads). 💼 Proficient in Wedding & Event Video 🎞 For video editing and video animation, I use: Adobe premier pro, Adobe After Effects, Adobe Photoshop, Adobe audition. My skills include: Video editing, Video advertising, Video animation, Social media video, Video production, Video production animation, Video design, Adobe premiere pro, Adobe After Effects, Motion graphics animation, Video advertisement, Youtube video editing, Youtube intro, Youtube outro, Facebook advertising, Instagram advertising, Instagram story,
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.7k
Billed in all: $16,191$16k
$1.7k in the last 6 months
Across 26 contracts
Earnings, last 30 days
Skill rankings: Top 20% in Logo Animation
Ranked by MRR among everyone on Upwork with the skill.
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- #828Video Commercial3,053 freelancers · 🇻🇳 #21Top 27%🇻🇳#21 of 47
- #966Video Animation3,634 freelancers · 🇻🇳 #41Top 27%🇻🇳#41 of 100
- #1,089Social Media Video3,559 freelancers · 🇻🇳 #41Top 31%🇻🇳#41 of 100