Kateryna K.
Meta Ads Creative Designer | Facebook Ads Design | Custom Ads Creative
⚡️ 15,000+ ad creatives designed for Meta, Facebook, Instagram and Google Ads ⭐️ Top Rated Plus · 97% Job Success · 1,000+ clients · Unlimited revisions Hi! I'm an ad creative designer with 5+ years in graphic design and ad design, and for most of that time I've been focused on one thing: ads that people actually stop to look at. My main work is static ads and Facebook ads design for Meta, from single image ads to full batches of variations for testing. If you run Facebook advertising or paid social and your creatives are getting tired, that's exactly where I come in. I mostly work with DTC / D2C and B2B brands, SaaS and tech companies, ecommerce stores, and media buyers. Some need a steady flow of fresh Facebook creatives every week, others need one strong concept to launch a new product. Either way, every custom ad creative starts with your brief, your product, and your audience, not a template. 🖍 WHAT I CAN HELP WITH: • Facebook ad creation from scratch: concept, hook, offer, and layout • Meta ads creatives in every format, including carousel ads, Stories, and Reels • Static banner ad design for Google Ads and display campaigns • Ecommerce banners, product ads, and Amazon A+ content • Infographic design that explains your product in a few seconds, for ads, Amazon listings, or social media • Retargeting creatives and A/B testing variations • Video ads and AI animations • Social media design and graphics, email design, landing page visuals, presentations, print, and branding 🎯 AD STYLES THAT WORK FOR MY CLIENTS: Not every product sells the same way, so I don't stick to one look. Depending on your offer, I create problem/solution ads, before/after visuals, testimonial and review ads, "us vs them" comparisons, feature callouts, bundle and discount offers, native-style and UGC-style static ads, and clean product-focused Facebook ad images. Mixing these angles is the fastest way to find what your audience responds to in social media advertising. 🧭 HOW I WORK: Good advertising design isn't just about looking nice. A Facebook ad creative has about a second to make someone care, so before I open Figma or Photoshop, I think about the hook, the offer, and what's really bothering your customer. That's what makes a design high-converting, not decoration. For me, Facebook ad creation is part of performance marketing, and the same goes for infographic design: one clear visual should explain your product faster than a paragraph of text. I usually give you several different directions, so you're testing real ideas instead of five versions of the same one. If you need ad copy, I can handle the full ad content creation, so the message and visuals work together. 🪜 HOW A PROJECT GOES: 1. You send the brief: product, offer, audience, and any ads or competitors you like. 2. I study your product and audience, then share ideas for hooks and angles. 3. You get the first batch of creatives by the agreed deadline. 4. We polish everything until you're happy, and I deliver all sizes ready to upload. 🔁 ONGOING CREATIVE SUPPORT: Ad fatigue is real. If you're scaling a Meta ad campaign, you need fresh creatives every week, not once a quarter. I can become your go-to designer for regular creative refreshes, new angles based on your test results, and quick variations of your winning ads, so your campaigns never run out of fresh visuals. 📦 WHAT YOU GET: • Ready-to-upload files in every size you need, named clearly so your media buyer can launch fast • Editable source files in Figma or Photoshop or Canva on request • Several concepts and variations, not one safe option • Honest feedback on your offer and visuals if I see something that could hurt performance RESULTS: I've made 15,000+ static ads and 2,000+ video ads for over 1,000 clients. Some projects have reported CTR up to 5% and ROAS up to 6x. Results always depend on the offer and media buying too, so my job is to give your ad campaign the strongest, most conversion-focused creative possible. 🗂 INDUSTRIES: ecommerce, DTC, beauty and skincare, fashion, health and wellness, SaaS, tech, healthcare, insurance, real estate, education, fitness, food and beverage, pet brands, home services, finance, automotive, B2B services. FORMATS: 1:1, 4:5, 9:16, 16:9 (1080×1080, 1080×1350, 1080×1920, 1200×628, 300×250, 728×90) TOOLS: Figma, Adobe Photoshop, Adobe Illustrator, After Effects, Premiere Pro, Canva, Midjourney, Nano Banana, Adobe Firefly, Higgsfield, Kling 🫶 WORKING WITH ME: Every design is made from scratch, revisions are unlimited until you're happy, and I usually reply within 10 minutes. I work with clients from the US, Europe, and Australia, so time zones are never a problem, and you'll always know where your project stands. 💌 Ready to start? Send me your product, offer, audience, and how many creatives you need. I'll come back with a timeline and first ideas.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $42k
Billed in all: $88,467$88k
$114 in the last 6 months
Across 378 contracts
Across 567 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 20
Rarest: top 0.14% in Poster Design, of 2,824. Ranked by MRR among everyone on Upwork with the skill.
- Static Banner Ad171 freelancers · 🇺🇦 #1Top 0.58%🇺🇦#1 of 21
- AI Ad Creation427 freelancers · 🇺🇦 #1Top 0.47%🇺🇦#1 of 38
- Static Banner Ad Design257 freelancers · 🇺🇦 #2Top 0.78%🇺🇦#2 of 29
- Animated Banner Ad Design114 freelancers · 🇺🇦 #2Top 2%🇺🇦#2 of 15
- #4Poster Design2,824 freelancers · 🇺🇦 #2Top 0.14%🇺🇦#2 of 120
- #5Social Media Carousel1,084 freelancers · 🇺🇦 #1Top 0.46%🇺🇦#1 of 15
- #6Social Media Imagery1,915 freelancers · 🇺🇦 #4Top 0.31%🇺🇦#4 of 98
- #8Social Media Graphic975 freelancers · 🇺🇦 #2Top 0.82%🇺🇦#2 of 18