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Sequoyah B.
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Sequoyah B.

Creative Director | Graphic & Brand Designer | Illustrator

I help brands, authors, and creative companies transform ideas into memorable visual experiences through strategy, design, and illustration. Whether you’re building a brand from scratch, launching a product, publishing a book, or refining an existing identity, I create thoughtful, story-driven work that is both visually compelling and commercially effective. With 8+ years of experience, I’ve partnered with startups, galleries, publishers, hospitality brands, consumer products, and creative businesses to build cohesive brand systems that grow with their audience. Recently • Art Director, Crib of Art – Led creative direction across website design, artist acquisition, marketing systems, and premium brand positioning, contributing to $5M+ in artwork sales. I work at both the strategic and execution levels, meaning I can help define your creative vision and bring it to life across every touchpoint. Expertise 1. Creative & Art Direction Creative Strategy • Brand Positioning • Campaign Direction • Visual Systems • Creative Leadership 2. Brand Design Logo Design • Brand Identity Systems • Packaging • Marketing Design • Print & Digital Collateral • Pitch Decks 3. Illustration Editorial Illustration • Book Covers • Album Artwork • Apparel Graphics • Packaging Illustration • Concept Art • Narrative & Symbolic Illustration 4. Publishing & Editorial Book Layout • Typography • KDP Formatting • Magazine Design • Print Production 5. Digital Design Website Design • Landing Pages • UX/UI • E-commerce Design Why Clients Enjoy Working With Me: • Strategy-first thinking that goes beyond aesthetics • Original illustration and design - never AI-generated • Clear communication and a collaborative process • Premium design with meticulous attention to detail • Reliable, organized, and committed to delivering exceptional work If you’re looking for a creative partner who can combine strategic thinking, strong design fundamentals, and original illustration to build something meaningful, I’d love to hear about your project.

🇺🇸Miami, United States$75/hr100% JSS4.90 (14)Since Nov 2022

Earnings and projects

MRR
$172

Last 6 months ÷ 6

World#118,694 / 412k
🇺🇸Country#16,427 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1k

Total earnings
$21k

Billed in all: $22k

World#137,351 / 412k
🇺🇸Country#22,870 / 62.1k
Per project
$1.4k

$343 in the last 6 months

World#100,122 / 412k
🇺🇸Country#17,014 / 62.1k
Projects, last 6 months
3
67% fixed33% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
15

Across 17 contracts

47% fixed53% hourly
World#161,377 / 412k
🇺🇸Country#23,182 / 62.1k

Earnings, last 30 days

$21.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$21,250$21,500$21,750$22,000Oct 8Oct 23Nov 7

Skill rankings: Top 23% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Tattoo19 freelancers · 🇺🇸 #2Top 26%
  2. #174Clothing700 freelancers · 🇺🇸 #31Top 25%
  3. #186Food & Beverage670 freelancers · 🇺🇸 #44Top 28%
  4. #399Book Design994 freelancers · 🇺🇸 #65Top 40%
  5. #570Digital Illustration2,483 freelancers · 🇺🇸 #82Top 23%
  6. #638Label & Packaging Design2,014 freelancers · 🇺🇸 #113Top 32%
  7. #992Brand Identity & Guidelines3,286 freelancers · 🇺🇸 #161Top 30%
  8. #1,051Character Design4,531 freelancers · 🇺🇸 #124Top 23%