Sequoyah B.
Creative Director | Graphic & Brand Designer | Illustrator
I help brands, authors, and creative companies transform ideas into memorable visual experiences through strategy, design, and illustration. Whether you’re building a brand from scratch, launching a product, publishing a book, or refining an existing identity, I create thoughtful, story-driven work that is both visually compelling and commercially effective. With 8+ years of experience, I’ve partnered with startups, galleries, publishers, hospitality brands, consumer products, and creative businesses to build cohesive brand systems that grow with their audience. Recently • Art Director, Crib of Art – Led creative direction across website design, artist acquisition, marketing systems, and premium brand positioning, contributing to $5M+ in artwork sales. I work at both the strategic and execution levels, meaning I can help define your creative vision and bring it to life across every touchpoint. Expertise 1. Creative & Art Direction Creative Strategy • Brand Positioning • Campaign Direction • Visual Systems • Creative Leadership 2. Brand Design Logo Design • Brand Identity Systems • Packaging • Marketing Design • Print & Digital Collateral • Pitch Decks 3. Illustration Editorial Illustration • Book Covers • Album Artwork • Apparel Graphics • Packaging Illustration • Concept Art • Narrative & Symbolic Illustration 4. Publishing & Editorial Book Layout • Typography • KDP Formatting • Magazine Design • Print Production 5. Digital Design Website Design • Landing Pages • UX/UI • E-commerce Design Why Clients Enjoy Working With Me: • Strategy-first thinking that goes beyond aesthetics • Original illustration and design - never AI-generated • Clear communication and a collaborative process • Premium design with meticulous attention to detail • Reliable, organized, and committed to delivering exceptional work If you’re looking for a creative partner who can combine strategic thinking, strong design fundamentals, and original illustration to build something meaningful, I’d love to hear about your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1k
Billed in all: $21,704$22k
$343 in the last 6 months
Across 17 contracts
Earnings, last 30 days
Skill rankings: Top 23% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #5Tattoo19 freelancers · 🇺🇸 #2Top 26%🇺🇸#2 of 3
- #174Clothing700 freelancers · 🇺🇸 #31Top 25%🇺🇸#31 of 122
- #186Food & Beverage670 freelancers · 🇺🇸 #44Top 28%🇺🇸#44 of 217
- #399Book Design994 freelancers · 🇺🇸 #65Top 40%🇺🇸#65 of 163
- #570Digital Illustration2,483 freelancers · 🇺🇸 #82Top 23%🇺🇸#82 of 386
- #638Label & Packaging Design2,014 freelancers · 🇺🇸 #113Top 32%🇺🇸#113 of 297
- #992Brand Identity & Guidelines3,286 freelancers · 🇺🇸 #161Top 30%🇺🇸#161 of 462
- #1,051Character Design4,531 freelancers · 🇺🇸 #124Top 23%🇺🇸#124 of 572