Lisa K.

GA4 | GTM | Server-Side Tracking | Attribution | Healthcare

I help companies fix the data layer behind their marketing so attribution holds up, performance is measurable, and decision-making isn’t based on guesswork. If your GA4 numbers don’t match your ad platforms, events aren’t firing, conversions are missing, or your attribution feels wrong, you’re not dealing with a surface-level issue. You're dealing with broken infrastructure. ⭐ Specialized Experience in Healthcare Marketing Healthcare organizations face challenges that most tracking implementations weren't designed to solve. Privacy requirements, sensitive customer data, and advertising platform restrictions make accurate attribution much more difficult. I've designed measurement systems for healthcare organizations that: → Preserve attribution while protecting sensitive customer information → Use customer data platforms (CDPs) to control how data flows to advertising and analytics platforms → Improve Meta and Google optimization without exposing protected information → Build reporting that marketing teams can trust while respecting privacy requirements Whether you're marketing healthcare services, managing patient acquisition, or navigating the privacy requirements of a regulated industry, I build measurement systems that support marketing performance while giving you greater control over how customer data is shared across your marketing stack. ⭐ What I Do I help companies rebuild their analytics foundation so their numbers actually make sense, attribution holds up, and marketing decisions are based on reality. → Audit GA4, GTM, and event architecture → Diagnose tracking issues + data discrepancies → Rebuild measurement systems for accuracy → Set up conversion tracking that actually works → Create a unified event taxonomy → Design UTM frameworks that align campaigns with reporting → Restore signal quality for Meta & Google Ads → Implement customer data platforms (CDPs) → Build clean reporting that teams can trust → Develop creative analysis frameworks that make it easier to identify winning ads ⭐ Common Problems I Solve → GA4 and ad platform numbers don’t match → Conversions are missing or tracked inconsistently → Events fire multiple times or not at all → GTM containers are bloated or broken → Server-side tracking attempts are misconfigured → Funnels have blind spots → Retargeting audiences are too small or inaccurate → Reporting is unclear or misleading → Attribution models don’t reflect reality → Signal loss from iOS updates (including iOS26), cookie restrictions, and click ID stripping In short: your data isn’t telling the truth. You see the problem at the faucet, but the problem lies within the plumbing. ⭐ Why Clients Hire Me Because they’re tired of guesswork. You get a partner who understands both marketing strategy AND measurement science, giving you: → Accurate, reliable data → A clean funnel measurement system → Events designed around your actual conversion journey → The ability to optimize Meta & Google effectively → Clarity on what’s working and what’s not → Reporting built on integrity, not assumptions ⭐ Deliverables You Can Expect → Full tracking + analytics audit → Documentation of all issues found → Event taxonomy + naming conventions → Clean GA4 + GTM rebuild (as needed) → Conversion tracking restoration → Funnel visibility map (TOF → BOF) → CDP pipeline design (if appropriate) ⭐ Signature Engagement: Tracking & Measurement Diagnostic A deep-dive into your full measurement system, including: → GA4 audit → GTM container review → Event & parameter evaluation → Conversion tracking health → Signal quality analysis → Funnel tracking gaps → Reporting integrity → Platform optimization readiness You get a full Findings Report + recommendations to restore clarity. If your numbers don’t make sense, it’s not your fault — it’s your architecture. Let’s rebuild it the right way. Send a message and we’ll start with a quick review of your current setup.