Zainab R.

I write Klaviyo email flows and campaigns that help Shopify and DTC brands turn first-time buyers into repeat customers. I'm Zainab, a UK-based email copywriter with the Klaviyo Practitioner Certificate. I work with ecommerce brands that already have good products and steady traffic, but whose emails aren't doing enough of the selling. A first-time shopper needs help choosing. A new customer needs help using what they bought. A returning customer may be ready to reorder. Those are three different conversations, and your emails should treat them that way. ► What I can help with ▪️ Klaviyo flows Welcome, abandoned checkout, post-purchase, replenishment and winback flows. Each one comes with the purpose of every email, timing, audience rules and exclusions, plus subject lines and preview text. I can also write handover notes for your designer or Klaviyo specialist. ▪️ Campaigns and retention A monthly campaign calendar, segmented copy for new and returning customers, A/B test ideas and simple reporting notes. ▪️ DTC landing pages and product pages Page copy built from your reviews and support questions: hero, product explanation, objections, proof, FAQs and calls to action, with structure notes your designer can follow. Shopify product descriptions too. ▪️ Email and flow audits A focused review of your current flows and campaigns, with a prioritised list of what to fix first. It's a good low-risk first project. ► How I work I start with your products, reviews, customer questions and current numbers, then map what each email needs to do before I write it. You see the thinking as well as the copy. Before we start, I confirm scope, deliverables, timelines and who handles what, so you know exactly how the project will run. Recent work includes Klaviyo flows for a Shopify skincare brand, from welcome to winback, and the launch emails and landing page copy for a Kickstarter campaign that raised $776K. If you'd like to talk, send me your store link and the email you're least happy with. I'll tell you what I'd change first.