Boody T.

⭐ I help businesses accelerate growth by turning marketing, sales, and customer data into actionable insights, smarter decisions, and measurable revenue improvements. 🏅 Top Rated Plus Freelancer ranked among the top 3% of talent on Upwork, with a 100% Job Success Score and 200+ completed projects. I specialize in Growth Analytics, combining marketing attribution, conversion tracking, business intelligence, data engineering, and automation to uncover what's driving revenue, identify funnel bottlenecks, and find opportunities to scale. 🔎 𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 🚀 𝗚𝗥𝗢𝗪𝗧𝗛 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡 I analyze the journey from customer acquisition to closed-won revenue, turning performance data into clear growth opportunities. ◆ Acquisition and conversion funnel analysis ◆ CAC, ROAS, CPL, conversion rates & revenue KPIs ◆ Lead quality and sales funnel performance ◆ Campaign winners/losers and budget efficiency ◆ Data-driven pause, scale & growth recommendations ◆ Landing page analysis and A/B test measurement ◆ Customer journey and conversion bottlenecks 💰 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 & 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗔𝗧𝗧𝗥𝗜𝗕𝗨𝗧𝗜𝗢𝗡 I connect marketing spend to CRM, pipeline, deals, and revenue so you know what actually drives results. ◆ First-touch, last-touch & multi-touch attribution ◆ Campaign → Ad Name → Ad spend → lead → SQL → deal → revenue reporting ◆ Channel, campaign & creative performance analysis ◆ CAC, ROAS & revenue analytics ◆ HubSpot, Shopify, Meta Ads & Google Ads integration ◆ Sales funnel and lead-to-customer reporting 📊 𝗗𝗔𝗧𝗔 𝗩𝗜𝗦𝗨𝗔𝗟𝗜𝗭𝗔𝗧𝗜𝗢𝗡 & 𝗕𝗜 𝗥𝗘𝗣𝗢𝗥𝗧𝗜𝗡𝗚 I build reliable dashboards that turn scattered data into insights your team can act on. ◆ Looker Studio, Power BI & Tableau dashboards ◆ Databox, Metabase & Apache Superset ◆ Growth, marketing, revenue & CRM dashboards ◆ Executive KPI scorecards and funnel reporting ◆ Multi-source dashboards & automated reporting ◆ Dashboard redesign, optimization & troubleshooting 📈 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚 Better growth decisions start with accurate tracking. I implement, audit, and troubleshoot measurement systems to ensure reliable conversion data. ◆ Google Analytics 4 (GA4) and Google Tag Manager ◆ Event, form, lead, call, purchase & ecommerce tracking ◆ Google Ads conversions & Enhanced Conversions ◆ Meta Pixel, Conversions API & server-side GTM ◆ Consent Mode v2 & cross-domain tracking ◆ Custom dataLayer implementation, audits & QA ⚙️ 𝗗𝗔𝗧𝗔 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥𝗜𝗡𝗚 & 𝗘𝗧𝗟 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘𝗦 I build the data infrastructure behind reliable growth analytics, connecting multiple platforms into centralized datasets ready for analysis. ◆ BigQuery, Snowflake, SQL & Python ◆ End-to-end ETL/ELT pipelines ◆ API-to-database integrations ◆ Marketing, CRM & ecommerce data centralization ◆ Data modeling, transformation & validation ◆ Automated refreshes, deduplication & quality checks ◆ Google Sheets & Excel automation 🤖 𝗔𝗜 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗜𝗢𝗡𝗦, 𝗔𝗟𝗘𝗥𝗧𝗦 & 𝗡𝗢𝗧𝗜𝗙𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 I automate reporting and monitoring to help teams detect changes, identify opportunities, and act faster. ◆ AI-powered insights & performance summaries ◆ KPI and anomaly alerts via Slack and email ◆ Lead and campaign monitoring workflows ◆ Scheduled reports & automated insights ◆ CRM and business-tool automation ◆ n8n, Make, Zapier, APIs & webhooks 🔐 𝗥𝗘𝗟𝗜𝗔𝗕𝗟𝗘 & 𝗠𝗘𝗔𝗦𝗨𝗥𝗔𝗕𝗟𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗬 I focus on accurate data, reliable tracking, clean logic, and actionable reporting. The goal isn't just another dashboard. It's a dependable analytics system that helps your business make smarter growth decisions and improve performance. 📩 𝗟𝗘𝗧’𝗦 𝗗𝗜𝗦𝗖𝗨𝗦𝗦 𝗬𝗢𝗨𝗥 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 Looking to improve acquisition performance, understand revenue attribution, or build a reliable analytics and reporting system? Send me a message, and let's discuss how we can turn your data into actionable insights and measurable business growth.