Gabriela R.

I’m an illustrator and graphic designer with a love for expressive typography, hand-drawn illustration, and visual storytelling. My style is playful, textured and a little imperfect. The kind of work that feels human, memorable and full of character. I’m especially drawn to projects that want personality rather than polished generic design. Before freelancing, I ran a vegan bakery and specialty coffee shop, where I handled nearly every creative aspect of the business: branding, menus, packaging, social media content, photography and visual storytelling. That experience gave me a deep understanding of how design actually works in real businesses, not just how it looks. I especially enjoy collaborating with: • cafés and coffee brands • bakeries and food businesses • creative projects • independent brands that want to stand out Services I offer include: • hand-drawn illustration • posters and editorial-style graphics • packaging and label design • stationery and print design • social media content and visuals • visual storytelling for hospitality and lifestyle brands I also bring writing and content experience into projects when needed, helping brands communicate their story in a way that feels authentic and cohesive. If you're looking for visuals that feel distinctive, expressive and full of character, I’d love to collaborate.